Experience

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  Marketing And Business Communications

  • Independent Marketing And Communications Professional
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  Marketing and Business Communications

  • San Francisco Bay Area

  • Independent Marketing and Communications Professional

    • Jan 2000 - Present
    • San Francisco Bay Area

    *Create business and marketing plans, marketing and sales materials, social media plans, public relations programs and web content.*Create PowerPoint presentations and speeches for conventions & trade shows.*Assist small business clients in development of brand strategies, effective customer ...

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  Service West, Inc

  • San Leandro, CA

  • Sales & Marketing Coordinator

    • May 2011 - Feb 2013
    • San Leandro, CA

    *Created this position in fall 2011 to work with VP of Sales and Sales Team members to identify and develop new business opportunities.*Identify and prioritize business development opportunities from online business journals and bid sites such as BidSync, GSA eBuy, state, county and municipal and...

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  Weight Watchers

  • San Francisco Bay Area

  • Part-Time Meeting Leader

    • Apr 2010 - Jun 2012
    • San Francisco Bay Area

    *Use critical interpersonal skills in emotional intelligence, empathy, coaching, active listening and ability to relate well across diverse demographic and cultural groups, while ensuring company objectives in content communication and meeting efficiency and accuracy are met.*Ensure members are w...

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  SF Small Business Development Center

  • Business Consultant

    • 2002 - 2005

    *Worked with SBDC clients to create effective business plans to establish, relaunch or expand their businesses. *Successfully helped clients obtain over $100,000 in SBA/bank loans or credit lines.*Client base included brick and mortar and online retail and professional services.

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  Oral B/The Gillette Company

  • Global Business Director

    • Mar 1991 - Jul 1999

    *Led global expansion of Oral-B brand into dentifrice and oral rinse categories, generating significant revenue and expanding retail presence and promotional opportunities.*Co-led cross-functional team that developed and launched the award-winning Oral-B Cross-Action toothbrush. *Supported Divisi...

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  Colgate Palmolive

  • United States
  • Manufacturing
  • 700 & Above Employee

  • Associate Director, Global Business Development

    • Mar 1985 - Mar 1991

    *Led concept and product development for successful global relaunch of Palmolive body cleansing line.*Coordinated line extension development and global launch for bath foam, shower gel, liquid soap.*Contributed marketing expertise to matrix organization and product development teams.

  • Marketing Research Manager - Global Business Development

    • Mar 1985 - 1987

    *Designed and led marketing research program for successful global launch of Colgate Tartar Control toothpaste. *Led global cost reduction product test programs resulting in significant formula cost savings.*Upgraded quality and reliability of subsidiary marketing research programs.

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  Warner Lambert

  • Marketing Research Manager

    • Oct 1980 - Mar 1985

    *Designed and implemented qualitative and quantitative consumer insight and product development marketing research programs for new products development in a wide range of HBA/OTC categories.