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Diane Pero

Strategic Marketing and Business Deve... at <span class="not-italic font-text_font lg:text-[18px] text-[16px] font-bold claimed">Diane Pero Strategic Marketing</span>
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Seasoned marketing executive with 21+ years of experience driving business growth through strategic marketing and product development.
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Location
Richmond, Massachusetts, United State...
Skills
  • Marketing Communications
  • Marketing
  • Brand Management
  • Product Marketing
  • Competitive Analysis
  • Show all
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Bio

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Diane Pero is a seasoned marketing professional with 21+ years of experience in strategic marketing, brand management, and product development. She has held leadership positions at top companies, including The Guardian Life Insurance Company of America and Hasbro Games/Milton Bradley. With an MBA from Western New England University, she has a strong background in marketing strategy, competitive analysis, and market planning. Her expertise spans multiple industries, including manufacturing, service firms, and consumer goods. She has a proven track record of driving business growth through strategic product launches and marketing communications.

Experience

  • Diane Pero Strategic Marketing
    • Strategic Marketing and Business Development
      • Oct 2002 - Present

      Business development for manufacturing and service firms, including analysis and strategic planning, brand/corporate marketing; market research; product development; project management; communications/PR; consumer and trade promotions; advertising; direct mail; web

  • The Guardian Life Insurance Company of America
    • Marketing Manager
      • Oct 2008 - Mar 2011

      Driving business growth through stategic product launches and marketing communications.

  • Canson, Inc. div. Groupe Hamelin
    • Senior Marketing Product Manager
      • Aug 2002 - Sep 2008

      Captured market leadership position for Fine Art Paper by increasing sales 50+% through development of new products; as well as strategis positioning and package refreshment of existing line.Secured new mass market customers Target and Wal*Mart.Developed innovative consumer web, print, and art ed...

  • Crane & Co
    • Senior Marketing Product Manager
      • 1998 - 2001
  • Hasbro Games/Milton Bradley
    • Senior Product Manager
      • May 1993 - May 1998

      Managed $165 million Children&#39;s Games super category for the world leader in games and puzzles. Responsibilities included strategic planning, positioning, product development, pricing, packaging, merchandising, promotion and advertising. Lead product development teams; directed 4 assistance...

  • Chartpak, Inc.
    • Product Manager
      • Dec 1989 - May 1993

      Re-purposed production capabilities that served a declining graphic arts market by identifying new distribution channels and developing viable products for a growing consumer market.

  • Sheaffer Eaton div. Textron, Inc.
    • Brand Manager
      • Jul 1983 - Oct 1988

      Managed premium pen line and drove significant sales increases by targeting growing professional women's segment, and by bringing contemporary design to orient-sourced novelty pens.

Education

  • Western New England University

Suggested Services

This profile is unclaimed. These are suggested service rates with 0% commision upon successful connection

Industry Focus. “Marketing and Advertising”

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