Experience

• 

  Decisely

  • United States
  • Human Resources Services
  • 1 - 100 Employee

  • SVP, Product and Program Marketing

    • Jul 2021 - Present

    Decisely provides the best combination of employee benefits, HR resources and technology to support businesses. Featuring products from recruit to retire in a cloud environment, Decisely helps employers retain their team members with affordable medical solutions and improve their HR efficiencies - so they can get back to running their business. https://decisely.com

  • Senior Vice President of Marketing

    • Apr 2020 - Jul 2021

  • Vice President of Marketing

    • Nov 2017 - Mar 2020

  • Director of Marketing

    • Aug 2017 - Nov 2017

• 

  Atlas Roofing Corporation

  • Greater Atlanta Area

  • Marketing Communications Manager

    • Feb 2015 - Aug 2017
    • Greater Atlanta Area

    Responsible for marketing strategic communication for company's residential and commercial brands, including StormMaster Shake and Slate, Pinnacle Pristine, Summit, Energy Shield and others.

• 

  Alcon, a Novartis company

  • Ft. Worth, TX

  • Global Franchise Contractor, AIR OPTIX COLORS contact lenses

    • Feb 2014 - Feb 2015
    • Ft. Worth, TX

    Launched AIR OPTIX COLORS contact lenses, a breathable silicone hydrogel color contact lens brand, globally in 2014, including Europe and the United States, with regions to follow late in 2014 and 2015.

• 

  Norton Agency

  • Atlanta, GA

  • Senior Account Executive

    • Jan 2009 - Feb 2014
    • Atlanta, GA

• 

  CIBA Vision

  • Contractor

    • Jan 2006 - Dec 2008

• 

  Diane O. Peoples LLC

  • Independent Marketing Contractor

    • Oct 2005 - Dec 2008

    Self-employed marketing and advertising consultant/contractor. Assignments included:CIBA Vision Corporation, Duluth, GA 1/06-12/08• Developed a lens care “first-bottle free” promotion for Clear Care for 2nd half 2007 that drove brand share to pre-recall levels and helped achieve 2007 sales goals.• Created messaging and content for four strategic brands for three major trade shows. Content communicated via multimedia videos and gaming, booth graphics and sales aids, booth visit incentives, invitations and other promotional materials. Russell Corporation, Atlanta, GA 2/99-1/01• Developed marketing programs for the Russell, Jerzees and Mossy Oak lines of apparel. • Completed market analysis and marketing plan for underwear line, including projected volume, pricing and product line mix.

• 

  Fulton County Schools

  • Roswell, GA

  • Technology Assistant

    • Jan 2002 - Aug 2005
    • Roswell, GA

    •Supported 100 teachers, administrators and 850 students with computers and other technology based equipment, solving both hardware and software problems. •Developed curriculum-based projects for student use in the computer lab, specific to each grade’s age and ability; worked with grades K-5.

• 

  Sara Lee Branded Apparel

  • Winston-Salem, North Carolina

  • Brand Manager

    • Nov 1991 - Jun 1995
    • Winston-Salem, North Carolina

    Brand Manager, Hanes Men’s Underwear 3/93-5/95•Managed the rollout of a new product, Hanes Cool Comfort, a lightweight men’s brief. Gained full distribution in Wal-Mart. •Managed product line exclusive to warehouse clubs, Hanes Classics. •Developed and implemented a growth plan for men’s thermals business. Marketing Research Manager, Hanes Activewear 7/92-11/93•Developed Champion brand equity and logo research. Implemented new product testing program on Champion women’s line. Optimized men’s product line. •Recommended research-based redevelopment of Hanes/Hanes Her Way fleece product line. Initiated Olympic megabrand research.Assistant Marketing Research Manager, Hanes Activewear 11/91-7/92•Developed a series of product tests to improve the quality of Hanes sweats. •Tested Hanes megabrand advertising campaigns.

• 

  Planters Lifesavers Company

  • Winnston-Salem, North Carolina

  • Assistant Research Manager

    • Oct 1989 - Oct 1991
    • Winnston-Salem, North Carolina

    Assistant research manager on Gum and Candy brands: Care*Free, Bubble Yum, Fruit Stripe, LifeSavers, GummiSavers, BreathSavers.Conducted concept, copy and product testing across the Care*Free, Bubble Yum, Fruit Stripe, LifeSavers and BreathSavers brands. Tracked entry and ongoing volume of LifeSavers Holes and Gummi Savers.Planters LifeSavers was at this time a division of Nabisco Brands.

• 

  M/A/R/C Research

  • Account Executive

    • Jun 1987 - Oct 1989

    •Developed awareness tracking systems for the Planters/LifeSavers gum/candy and L’eggs hosiery categories. •Conducted custom research studies with increasing level of autonomy.