Experience

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  Analytic Insights LLC

  • Principal

    • Apr 2010 - Present

    Provide services to B2B and B2C clients, including marketing research, target marketing programs, database development and maintenance, and product placement for market validation.

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  Sunrise Windows, Ltd.

  • Temperance, MI

  • Marketing Coordinator

    • Apr 2013 - Dec 2014
    • Temperance, MI

    Coordinated sales promotions, customer communications, publicity, and meeting support for this privately owned international replacement window and door manufacturer.

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  United Way of Greater Toledo

  • Loaned Executive

    • Aug 2011 - Nov 2011

    Led Campaign Managers in the real estate, hospitality, and municipality sectors to a successful United Way campaign via executive coaching, needs assessment, and group presentations.

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  NSS Enterprises, Inc, Toledo, Ohio

  • Marketing Manager

    • 2003 - 2009

    Involved in all marketing and sales support functions for this privately-owned international B2B company that designs and manufactures commercial and industrial floor cleaning equipment. Increased name recognition and promoted company products with well-developed and executed marketing strategies and programs. Managed the development and distribution of sales and marketing collateral materials; led trade show participation; executed public relations program; managed direct marketing programs, trade media advertising, and company website; supported market research, product development activities, and distributor development programs; coordinated distributor sales and service training classes.

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  Schindler Elevator Corporation

  • Toledo, Ohio Area

  • Manager, Marketing Services

    • 1987 - 2002
    • Toledo, Ohio Area

    Managed marketing communications, sales force support programs, and special projects and events for the U.S. division of a $4B Swiss-based company that designs, manufactures and services vertical transportation systems.Managed the development of all marketing collateral materials, customer and employee newsletters, and multi-media tools; planned and executed trade shows, special events, and company meetings for up to 300 people; managed public relations program, promotional items program, and company website; supported sales and marketing efforts of local offices.Conceived and implemented company-wide customer and prospect database to generate sales leads and monitor customer satisfaction. The database ensured continuity of critical customer information and facilitated telemarketing.Produced a National Video Conference that launched two new products and a national account affiliation, which stimulated sales and generated company-wide commitment, while saving time and money through an innovative delivery process. Ensured the smooth transition of two company name changes; managed the corporate identity and communications program with newly designed sales and marketing materials; procured new building signage for over 50 locations; changed vehicle identification; and purchased new uniforms for 1,500 field technicians.