Experience

• 

  Handsfree Solutions, Inc.

  • San Marcos, CA

  • Director, Business Development

    • Mar 2003 - Feb 2007
    • San Marcos, CA

    ▪ Collaborated with owner to open a storefront location servicing consumers and businesses in sales of hands free cell phone devices, GPS and navigation systems, and other fleet management tools.▪ Developed advertising objectives, defined design criteria, and created brochures, merchandise displays, and instructional videos. Created press kits and obtained exposure in television and radio appearances.

• 

  Wilhelmina Models

  • NYC, NY

  • Director, Women's Division

    • Sep 1980 - Sep 1990
    • NYC, NY

    Director, Women’s Division9/1980 – 9/1990 Wilhelmina Models, Inc., NYC, NY• Managed all aspects of the Women’s Division of the third largest modeling agency in the world. Directed 12-16 Model Agents overseeing 100+ models.• Began as Agent of new and established models, developing marketing strategies, promoting them to clients, photographers etc. Made portfolio choices, negotiated fees, managed time scheduling. Responsible for all daily communication between model and clients.• Promoted to Agent for star caliber models. Same responsibilities requiring more finesse. Anticipatory problem solving, scheduling and negotiating. • Director, Women’s Division: the ultimate problem solver and decision maker, answering to the agency’s owners. Managed staff, hiring, firing, pay increase, reviews, etc. Analyzed financial potential of models wanting representation, or investing and developing the careers of new models. Traveled, representing the agency to the media. Communicated with international agencies to engage and broaden our relationships. Oversaw the annual assemblage of The Wilhelmina Book, a key agency marketing tool.