Experience

• 

  Resendiz Brothers Protea Grwrs

  • Fallbrook, CA

  • Business Manager

    • Sep 2001 - Present
    • Fallbrook, CA

    Direct global floral sales and marketing efforts. Design and manage print and e-media marketing efforts. Write, photograph and coordinate production of company newsletter, blog, Facebook pages and website. Improve client relations to increase repeat business. Define and implement marketing strategy. Advocate for flora-agriculture at the State and Federal level. Represent company at national and international trade shows. Conduct cost analysis to facilitate competitive product pricing. Produce weekly product pricing sheet. Coordinate management of office, staff, purchasing, payroll, accounting, sales, marketing and human resources. Maintain business and financial records.Web Site: http://www.resendizbrothers.comBlog: http://www.apassionforflowers.blogspot.com/Facebook: https://www.facebook.com/ResendizBrothers?ref=tn_tnmnPinterest: http://pinterest.com/dianalroy/boards/Twitter: https://twitter.com/DianaR_ResendizInstagram: https://instagram.com/resendizbrothers/

• 

  Fleurs de Roy

  • Flower Farmer

    • Jul 1993 - Present

• 

  San Diego Marriott Hotel & Marina

  • Convention Services Manager

    • Mar 1983 - Jun 1993

    Extensive contact with client management to coordinate all convention functions and peripheral services including, but not limited to; produce and coordinate special events such as on-site trade shows; coordinate off-site tours, transportation, catering, meetings, and audio visual requirements. Work with local community leaders and vendors and corporate sponsors to produce special events (such as Heart Of San Diego Marathon and Shearson Lehman/Andy Williams Open at Torrey Pines). Prepare and negotiate contract agreements between client and hotel. Serve as on-site liaison between hotel and client. Provide extensive follow-up with client after scheduled convention. Every quarter serve as manager-on-duty with responsibilities for handling all guest inquiries and complaints, inspection of entire 1,355 room hotel, monitoring all food and beverage facilities, banquet facilities and front office functions as well as managing a staff of over 1,000 employees.