Experience

SUPER AGENCY - MIAMI

• DIGITAL ACCOUNTS DIRECTOR AND NEW BUSINESSES DEVELOPMENT

  • 2022 - 2025

  ●Managed digital campaigns for high-profile clients, including the Government of Guatemala, Pepsi, and Nokia, achieving measurable engagement and visibility growth.
  ● Developed and executed 360° digital strategies tailored to political, advocacy, and corporate
  objectives.
  ● Supervised a team of over 20 marketers, ensuring seamless coordination across creative, paid
  media, and content teams.
  ● Directed client acquisition and new business efforts, securing contracts aligned with agency
  goals.

• HEAD OF SOCIAL MEDIA

  • 2020 - 2022

  Led the regional digital strategy for MercadoLibre and MercadoPago across six countries, engaging 31.6M users through localized social media campaigns and innovative platforms like TikTok and Twitch.



JUNTOS POR EL CAMBIO - GOVERNING PARTY IN ARGENTINA

• DIGITAL CONTENT AND ADVERTISING MANAGER

  • 2016 - 2019

  ● Led the digital strategy for the national presidential campaign, managing a $10M budget and achieving over 30M audience reach.
  ● Built and directed a 30-member digital team, including content managers, paid media strategists, and data analysts.
  ● Orchestrated cross-platform campaigns, leveraging social media, email marketing, and online advertising to amplify the candidate’s message.



CASA ROSADA - PRESIDENCY OF ARGENTINA

• DIGITAL PROJECT MANAGER

  • 2015 - 2016

  Managed social media assets for the Presidency and key ministries, developing national campaigns on sensitive issues such as adoption, anti-bullying, and human trafficking.
  ● Coordinated digital content production and online advertising strategies for public awareness initiatives.



CAMBIEMOS - NATIONAL PARTY

• DIGITAL CONTENT MANAGER

  • 2013 - 2015

  Planned and executed content strategies for the Vice Presidential candidate, ensuring message alignment across platforms.