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Diana Ovejero Ferre

DIGITAL ACCOUNTS DIRECTOR AND NEW BUSINESSES DEVELOPMENT at SUPER AGENCY - MIAMI

Intro Book

Seasoned digital strategist with over 9 years of experience managing high-impact campaigns for governments, political parties, and advocacy organizations across the Americas.

Verified

Location

Miami, United States, US

Languages

Spanish Native or bilingual proficiency
English Full professional proficiency

Skills

Project Management
Budget Management
Social Media Strategy
SEO
Content Strategy
CRM
Email Marketing
Google Ads
Google Analytics
Google Data Studio
Facebook Ads
Excel
Budget Management
team management
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Rate

This rate is determined by the professional's skill set, client collaboration, experience and appearance on lineups.

$120.0

Hourly Rate

How This Rate is Calculated

Okay, let's tackle this. So, I need to figure out Diana's hourly rate based on her profile. Let me start by looking at her experience. She's a Digital Accounts Director and New Business Development at Super Agency in Miami since 2022. Before that, she was Head of Social Media there for two years. That's a senior role, so that's a good sign for a higher rate.

Her skills include Project Management, Budget Management, SEO, Content Strategy, CRM, and various digital marketing tools like Google Ads and Analytics. These are all in-demand skills, especially in digital marketing and management. Plus, she's bilingual in Spanish and English, which is a plus, especially in a diverse market like Miami.

Looking at her education, she has a BS in Communication Studies from the University of Buenos Aires. The degree is relevant but not as impactful as her extensive experience. Her work history shows she's managed large budgets (like the $10M for the presidential campaign) and teams of up to 30 people. That indicates leadership and high responsibility, which usually commands higher rates.

Location-wise, she's in Miami-Dade County, Florida. The cost of living there is higher, and rates in the US for digital marketing roles can vary. Senior roles like Director level might range from $75 to $150 per hour. Considering her specific experience with high-profile clients (Government of Guatemala, Pepsi, Nokia), that adds value. Also, her political campaign work might be a niche area with higher rates.

I should also check if there are any other factors. She's been in the field since at least 2013, so over a decade of experience. That's solid. Her current role is ongoing, showing continuous employment. The combination of strategic planning, team leadership, and hands-on digital skills suggests she's at the higher end of the range. Maybe around $100-$120 per hour? But I need to adjust based on the specifics. Since Miami is a major city but maybe not as expensive as NYC or SF, perhaps slightly lower. Let me think. A Director in digital marketing in Miami might average around $90-$130. Her niche in political campaigns and high-profile clients could push it higher. Maybe $125? Or maybe $110 as a midpoint. Let's settle on $120 as a reasonable estimate considering all factors.

Bio

I am a seasoned digital strategist with over 9 years of experience managing high-impact campaigns for governments, political parties, and advocacy organizations across the Americas. My expertise lies in crafting and executing innovative digital strategies, managing multi-million-dollar budgets, and leading cross-functional teams to achieve measurable results. With a strong background in political campaigning, client relationship management, and social media strategy, I excel in navigating complex political landscapes to deliver successful outcomes.

Experience

SUPER AGENCY - MIAMI
- DIGITAL ACCOUNTS DIRECTOR AND NEW BUSINESSES DEVELOPMENT
  
  Aug 2022 - Present
  
  Miami
  
  ●Managed digital campaigns for high-profile clients, including the Government of Guatemala, Pepsi, and Nokia, achieving measurable engagement and visibility growth.
  ● Developed and executed 360° digital strategies tailored to political, advocacy, and corporate
  objectives.
  ● Supervised a team of over 20 marketers, ensuring seamless coordination across creative, paid
  media, and content teams.
  ● Directed client acquisition and new business efforts, securing contracts aligned with agency
  goals.
- HEAD OF SOCIAL MEDIA
  
  Mar 2020 - Mar 2022
  
  Led the regional digital strategy for MercadoLibre and MercadoPago across six countries, engaging 31.6M users through localized social media campaigns and innovative platforms like TikTok and Twitch.
JUNTOS POR EL CAMBIO - GOVERNING PARTY IN ARGENTINA
- DIGITAL CONTENT AND ADVERTISING MANAGER
  - Dec 2016 - Dec 2019
  ● Led the digital strategy for the national presidential campaign, managing a $10M budget and achieving over 30M audience reach.
  ● Built and directed a 30-member digital team, including content managers, paid media strategists, and data analysts.
  ● Orchestrated cross-platform campaigns, leveraging social media, email marketing, and online advertising to amplify the candidate’s message.
CASA ROSADA - PRESIDENCY OF ARGENTINA
- DIGITAL PROJECT MANAGER
  - Dec 2015 - Dec 2016
  Managed social media assets for the Presidency and key ministries, developing national campaigns on sensitive issues such as adoption, anti-bullying, and human trafficking.
  ● Coordinated digital content production and online advertising strategies for public awareness initiatives.
CAMBIEMOS - NATIONAL PARTY
- DIGITAL CONTENT MANAGER
  - Dec 2013 - Dec 2015
  Planned and executed content strategies for the Vice Presidential candidate, ensuring message alignment across platforms.

Education

2015 - Present

University of Buenos Aires
BS, Communication Studies

2015 - Present

Services

Industry Focus. “Marketing and Advertising”

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Diana Ovejero Ferre

Refer a Friend to Get
100 Credits For FREE

$120.0

Hourly Rate