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Diana Mendoza

Growth & International Expansion at DiDi
Intro Book
Marketing and business strategy expert with MBA and global experience.
  • Claim this Profile
Location
Cambridge, Massachusetts, United States, US
Skills
  • Business Strategy
  • Marketing
  • Marketing Strategy
  • Data Analysis
  • Digital Marketing
  • Show all
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Bio

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Topline AI
Diana Mendoza is a seasoned marketing and business strategy professional with expertise in digital marketing, product launch, and cultural adaptation. She has a Master of Business Administration (MBA) from the Massachusetts Institute of Technology - Sloan School of Management and extensive experience in the tech industry.

Experience

  • DiDi
    • Growth & International Expansion
      • Sep 2019 - Apr 2021

  • Massachusetts Institute of Technology - Sloan School of Management
    • Greater Boston Area
    • MBA Candidate
      • Sep 2017 - May 2019
      • Greater Boston Area

  • T-Mobile
    • Greater Seattle Area
    • Corporate Strategy MBA intern
      • Jun 2018 - Aug 2018
      • Greater Seattle Area

  • Interbank
    • Lima, Peru
    • Product Manager
      • May 2016 - Jul 2017
      • Lima, Peru

      Managed product development of Personal Financial Management mobile app and marketing strategy for newly introduced Exclusive Virtual Channel for premium segment.

  • Telefónica Perú
    • Marketing Executive for Movistar Prix
      • Mar 2013 - May 2016

      Movistar Prix is a mobile loyalty program that offers exclusive benefits from brands and unique experiences for Movistar costumers via their mobiles -Movistar Prix app.Launched Movistar Prix from 0. Responsible for Partnerships developing and delivering a portfolio of engaging benefits, negotiating new opportunities to achieve KPIs and driving habitual usage.

    • Product Development Executive
      • Jan 2015 - Jul 2015

      Worked for Movistar Argentina on the commercial launch and first deployment of 4G LTE in Argentina.

  • Telefónica Perú
    • Lima, Perú
    • Marketing Analyst
      • Apr 2012 - Mar 2013
      • Lima, Perú

      Planned and launched massive campaigns for the home segment. Responsible for defining and centralizing the ATL, BTL, Digital, PR and Trade Marketing advertising for the broadband products.

  • Belcorp
    • Lima, Perú
    • Demand Planning Asistant
      • Jun 2011 - Apr 2012
      • Lima, Perú

  • Prima AFP
    • Lima, Peru
    • Investment Intern
      • Jul 2010 - Dec 2010
      • Lima, Peru

  • Inteligo Sociedad Agente de Bolsa S.A.
    • Lima, Peru
    • Research Intern
      • Jun 2009 - Jan 2010
      • Lima, Peru

Education

  • 2017 - 2019
    Massachusetts Institute of Technology - Sloan School of Management
    Master of Business Administration - MBA 2019
  • 2010 - 2010
    Maastricht University School of Business and Economics
    International exchange program
  • 2005 - 2010
    Universidad del Pacífico (PE)
    Bachelor of Business Administration (BBA), 6th rank

Suggested Services

This profile is unclaimed. These are suggested service rates with 0% commision upon successful connection

Industry Focus. “Marketing and Advertising”

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