Experience

• 

  Travel Connected

  • Mexico
  • Telecommunications
  • 1 - 100 Employee

  • Product Marketing & Operations Specialist

    • Feb 2022 - Present
    • Remote

    Optimized Multi-Channel Journeys: Orchestrate
    comprehensive user lifecycles, including New User
    Onboarding, Retention loops, and SMS-specific journeys, to
    maximize lifetime value (LTV).
    High-Impact Email Marketing: Drive consistent engagement
    with an Open Rate (OR) above 35% and a 3% Click-Through
    Rate (CTR) through rigorous segmentation and personalized
    content.
    Revenue Generation via LiveIntent: Strategically integrate
    LiveIntent ads within email campaigns to diversify revenue
    streams and scale audience reach.
    Strategic A/B Testing: Lead experimental roadmaps for
    messaging and design, directly improving resonance and
    conversion across diverse global audiences.

• 

  hugo app

  • Honduras

  • Senior Key Account Manager

    • Dec 2018 - Feb 2022
    • Honduras

    Oversaw full campaign lifecycle — from pitch and planning to launch and post-campaign analysis — ensuring data-backed decisions. Tracked engagement metrics and KPIs to optimize customer-facing initiatives and improve operational effectiveness. Led restaurant catalog enhancements across 10 cities, improving user experience and increasing partner visibility. Adapted strategies in real-time based on performance data, improving conversion and campaign ROI.

• 

  PR VEIN

  • Dallas, Texas

  • Public Relations Specialist

    • Jan 2018 - Dec 2018
    • Dallas, Texas

    Orchestrated effective media coverage to achieve client objectives. Elevated the company's presence through event representation, fostering enduring community relationships. Crafted, curated, and designed high-impact social media content, yielding substantial client results. Managed comprehensive content and industry calendars, amplifying product and client visibility on social media platforms.

• 

  Lindenwood University

  • Missouri, USA

  • Event Planner

    • Aug 2014 - May 2016
    • Missouri, USA

    Spearheaded weekly event planning at Lindenwood University, aligning with various seasons and celebrations. Meticulously identified, programmed, and organized event elements, ensuring seamless coordination. Crafted event advertising campaigns, strategically targeting and engaging the desired audience through social media platforms.