Experience

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  Go City

  • Regional Director, Las Vegas And San Francisco At Go City
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  Go City®

  • Las Vegas Metropolitan Area

  • Regional Director, Las Vegas and San Francisco at Go City

    • Sep 2021 - Present
    • Las Vegas Metropolitan Area

    For over 20 years, Go City® (formerly Leisure Pass Group) has shaped the future of the multi-attraction pass industry by enabling online pre-purchase of attractions, tours, and activities. Sightseers love the budget certainty, greater choice, on-the-ground flexibility and overall value our Go Cit...

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  Merlin Entertainments

  • United Kingdom
  • Entertainment
  • 700 & Above Employee

  • Strategic Account Manager – West Coast USA

    • Apr 2019 - Aug 2021

    The old business adage rings true: 80% of your sales come from 20% of your clients. It would make sense, then, to treat these valuable assets with greater care. My role as a Strategic Account Manager is to go beyond a traditional sales relationship to encompass proactively building strategic, mutually beneficial, long term relationships between Merlin and our key strategic partners. It is also to build trust by focusing on integrity, values and enabling alignment across both Merlin and the strategic partner. Responsible for driving central trade sales revenue, volume and yield to budget for LEGOLAND CA, Madame Tussauds Hollywood, Madame Tussauds Las Vegas, Madame Tussauds San Francisco and the San Francisco Dungeon by developing direct sales growth through a portfolio of strategic level trade accounts, driving marketing amplification across the business whilst securing economies of scale through shrewd negotiation.

  • Regional Senior Trade Sales Manager, Western US

    • Mar 2017 - Apr 2019

    Responsible for all trade sales efforts for 6 exciting West Coast attractions including; Madame Tussauds Hollywood, Madame Tussauds Las Vegas, Madame Tussauds San Francisco, The San Francisco Dungeon, Sea Life Arizona and LEGOLAND Discovery Center Arizona and oversee all National trade partner accounts across the Western Region, to realize volume growth, brand objectives and maximizing revenue for all of Merlin's 28 attractions in North America. Responsible for growing and developing relationships with key trade buyers/partners such as OTA's, attraction pass partners, local market attraction partners, International operators and RTO's, negotiating terms of agreement to secure coverage, create compelling "win-win" offers and drive volume and revenue.

  • Head of Sales and Marketing

    • Oct 2013 - Mar 2017

    Manage all facets of Madame Tussauds Hollywood marketing and sales efforts, delivering and executing strategies that drive volume, brand awareness and additional revenue via partnerships and tactical alliances.Millions and millions of people have flocked through the doors of Madame Tussauds across the globe since they first opened over 200 years ago and it remains just as popular as it ever was. There are many reasons for this enduring success, but at the heart of it all is good, old-fashioned curiosity.Today’s visitors are sent on a unique, emotionally-charged journey through the realms of the powerful and famous. The museum-style ropes and poles have gone so guests can truly get up, close and personal with A-list celebrities, sporting legends, political heavyweights and historical icons, reliving the times, events and moments that made the world talk about them...

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  Cirque du Soleil

  • Los Angeles, CA

  • Regional Sales and Services Account Executive, Resident Show Division

    • Apr 2012 - Sep 2013
    • Los Angeles, CA

    Responsible for North America region with focus on the tourism market, corporate incentive groups, affinity partnerships and smerf market for resident shows as well as managed local strategic partnerships for IRIS show in Los Angeles at the Dolby Theatre. Produced and promoted sales initiatives f...

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  Hard Rock International

  • Greater Los Angeles Area

  • Regional Senior Sales and Marketing Manager

    • Mar 2003 - Jan 2012
    • Greater Los Angeles Area

    Managed corporate marketing and sales for 2 café’s in Los Angeles. Produced and promoted live music with high profile artists, overseeing a $1M budget and 4-member team. Duties included brand management, pr, media relations, corporate positioning, product launches, partnerships, advertising, sal...

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  Four Seasons Hotels and Resorts

  • Canada
  • Hospitality
  • 700 & Above Employee

  • Catering Coordinator

    • Jan 2001 - Mar 2003

    Worked in the Catering department taking group and event inquiries, provided administrative support, created sales tracking reports, menu planning, liaison between all departments in the hotel, and guest services.; Top sales award for up sellingDesignated Training Manager Front Officefour seasons hotel – Aviara, CA5 star 5 diamond luxury resort hotel in San Diego, CAConference Concierge, January 1999 – January 2001 (2 years 1 month) Main contact and liaison between meeting planners and guests and all departments in the hotel during their stay providing all guest services. TechnologySoftware:Delphi and MS Office (Word, Access, Excel, PowerPoint)

  • Conference Concierge

    • Jan 1999 - Jan 2001

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  Sofitel Luxury Hotels and Resorts

  • Beverly Hills, CA

  • Assistant Front Office Manager

    • Sep 1995 - Jan 1999
    • Beverly Hills, CA
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  Robinsons-May

  • Beverly Hills, CA

  • Assistant Manager Moderate Sportswear

    • 1992 - 1995
    • Beverly Hills, CA