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Bio

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Credentials

  • Beginner's Guide to Google Analytics 4 Course for 2024
    Udemy
    May, 2024
    - Apr, 2026
  • The Complete SEO Course From Beginner to Professional 2023
    Udemy
    Jun, 2023
    - Apr, 2026
  • Google My Business Certification
    Google
    May, 2021
    - Apr, 2026
  • Certified Email Makreting Master Course
    Digital Vidya
    Oct, 2016
    - Apr, 2026
  • Certified Inbound Marketing Master Course
    Digital Vidya
    Oct, 2016
    - Apr, 2026
  • Certified Search Engine Marketing Course
    Digital Vidya
    Oct, 2016
    - Apr, 2026
  • Certified Social Media Marketing Master Course
    Digital Vidya
    Oct, 2016
    - Apr, 2026
  • Certified Web Analytic Master Course
    Digital Vidya
    Oct, 2016
    - Apr, 2026
  • Navigating On-Page and Technical SEO: A SEMRush Deep Dive
    Semrush
    Nov, 2023
    - Apr, 2026
  • Google Analytics for Beginners
    Google
    Jun, 2021
    - Apr, 2026
  • GA4 for SEO - How data helps businesses grow with Jeff Sauer
    Semrush
    May, 2023
    - Apr, 2026
  • SEMRush SEO Toolkit Exam
    Semrush
    Jun, 2022
    - Apr, 2026
  • HubSpot SEO Certificate
    HubSpot
    Apr, 2022
    - Apr, 2026
  • Google Ads Search Certification
    Google
    Dec, 2019
    - Apr, 2026
  • Google Adwords Fundamental
    Google
    May, 2019
    - Apr, 2026
  • Inbound Marketing
    HubSpot
    Oct, 2017
    - Apr, 2026

Experience

  • E2M
    • Ahmedabad Area, India
    • Search Engine Optimization Analyst
      • Feb 2020 - Present
      • Ahmedabad Area, India

      - Implemented on-page and off-page SEO strategies to improve website visibility and organic search rankings.- Conducted comprehensive keyword research to identify high-value opportunities and trends.Monitored and analyzed website performance using tools such as Google Analytics, Google Search Console, SEMRush, Screaming Frog and Ahref.- Developed and executed link-building strategies to enhance website authority and trustworthiness.- Collaborated with content creators to optimize website content for search engines and user experience.- Provided regular reports and insights to clients, highlighting key performance indicators and recommending improvements.

    • India
    • Advertising Services
    • 1 - 100 Employee
    • Digital Marketing Strategist
      • Nov 2017 - Feb 2020

      - Developed and executed comprehensive digital marketing strategies across multiple channels, including social media, email marketing, content marketing, and paid advertising.- Managed end-to-end digital campaigns, from concept to execution, resulting in increasing online presence, engagement and growth in lead generation.- Conducted market research and competitor analysis to identify new opportunities and trends in the industry.- Utilized data analytics tools to measure and analyze the performance of campaigns, making data-driven decisions for continuous improvement.- Collaborated with cross-functional teams to ensure consistent messaging and branding across all digital channels.

    • Digital Marketing Team Lead
      • Sep 2018 - Jan 2020

      - Led a dynamic digital marketing team, fostering collaboration and innovation to achieve collective goals.- Developed and executed digital marketing strategies, resulting in growth in lead generation and online visibility.- Implemented project management best practices to streamline workflow, increase efficiency, and meet tight deadlines.- Conducted regular performance evaluations, provided constructive feedback, and identified opportunities for team member growth and development.- Collaborated with cross-functional teams to align marketing initiatives with overall business objectives.- Generated performance reports and future strategies and presented them to the client.

  • Netclues
    • Ahmedabad Area, India
    • Search Engine Marketing Executive
      • Feb 2017 - Jun 2017
      • Ahmedabad Area, India

      - Developed and executed strategic SEM campaigns, increasing click-through rates, conversion rates, and decrease in cost-per-click.- Conducted keyword research to identify high-performing keywords and to create or optimize ad copies for maximum relevance and conversions.- Utilized A/B testing to refine ad creatives and landing pages, improving overall campaign performance.- Monitored and analyzed campaign data using Google Analytics and Google Tag Manager, providing insights and recommendations for optimization.- Collaborated with cross-functional teams to execute the SEM tasks with higher efficiency and to derive expected outcomes.

    • Client Services Executive
      • Feb 2016 - Aug 2016

      - Managed a portfolio of clients in the Manufacturing Industry, serving as the primary point of contact for inquiries, concerns, and strategic discussions.- Conducted regular client meetings to understand their goals, challenges, and feedback, ensuring alignment with company offerings.- Collaborated with cross-functional teams to deliver solutions tailored to clients' needs and expectations.- Monitored key performance indicators (KPIs) to ensure client success and satisfaction.- Resolved client issues promptly and effectively, maintaining a high level of client retention.

Education

  • 2016 - 2016
    Digital Vidya
    Master’s Degree, Digital Marketing
  • 2014 - 2016
    Shri Jairambhai Patel Institute of Business Management & Computer Applications (SJPI)(SFI),GANDHINAGAR. 769
    Master’s Degree, Marketing
  • 2011 - 2014
    G. L. S. (J. P. Shah) Institute of Business Administration
    Bachelor’s Degree, Human Resources Management/Personnel Administration, General
  • 2009 - 2011
    Smt R.C.Patel High School
    High School, Business/Commerce, General

Suggested Services

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Industry Focus. “Technology, Information and Internet”

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