Experience

• 

  Gold Mitten, LLC

  • Greater Los Angeles Area

  • Managing Member

    • Dec 2015 - Present
    • Greater Los Angeles Area

    Bringing digital marketing strategy and execution to B2C and enterprise clients utilizing SEO, PPC, paid social media, email, retargeting, and content. Available to act as digital marketing lead or to replace agency functions.• Audit and optimize client website SEO to be inline with best practices and increase presence within search results• Manage acquisition media campaigns within Google Adwords, Bing Ads and Facebook Business Manager that drive conversions at a target KPI• Segment and run client email marketing campaigns, including automated drip campaigns• Work with affiliate marketing publishers to develop enticing offers and ensure client offers are represented on high impact sites• Strategize testing plans by marketing channel for creative, offer, audience and additional targeting featuresClients Include:ColourPop, Seed, Tempo, Calista Tools, Emily McDowell & Friends, Stop, Breathe & Think, BCBG, Bailey44, Rare Collectibles TVPartner consulting firms:Steel & Pepper

• 

  Guthy|Renker

  • United States
  • Advertising Services
  • 300 - 400 Employee

  • Senior Digital Strategist

    • Jul 2012 - Jul 2015

    • Planned and managed paid search testing across ten subscription based beauty brands including Proactiv, Wen Hair Care, It Cosmetics• Increased YouTube in-search view rate 100% by restructuring campaigns based on consumer intent and implementing keyword-driven messaging• Successfully brought paid search operations in-house saving the company over $1 million annually with no negative impact to order volume• Grew click share by 190% on “Proactiv Reviews” related search terms with improvements in PPC, SEO, reputation management and on-site content• Led cross-functional team on launching and growing ACNE.com content site utilizing SEO, PPC, email, Facebook display, native advertising• Developed content funnel strategy for ACNE.com based on consumer intent, competitive SEO/PPC research and site analytics• Supervised direct report on creative implementation, reporting and optimization

  • Marketing Manager

    • Jun 2010 - Jul 2012

    • Evaluated mobile data and implemented additional web offers, increasing conversion by 41%• Led mobile site updates from conception through creative, legal and celebrity review, development and QA • Implemented inbound telemarketing offer structure that increased AOV by $12 • Monitored search engines for possible trademark infringement violators and escalated as needed

  • Assistant Marketing Manager

    • Jun 2009 - Jun 2010

    • Worked with designers and photographers to create four catalogs per year for five brands• Wrote descriptions for new products featured in upcoming catalogs based off of brand approved guidelines• Assisted in new product line conceptualization and setup• Collaborated with web team to create more customer-friendly online catalogs

  • Marketing Coordinator

    • Dec 2007 - Jun 2009

    • Coordinated new product and talent photoshoots within a set budget for Sheer Cover• Created in-package collateral for customer retention programs• Assisted VP of Marketing Operations in reviewing and approving brand offers• Volunteered at various PR events where needed