Experience

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  WebMarkets

  • United States
  • Advertising Services
  • 1 - 100 Employee

  • Senior Marketing Manager

    • Mar 2024 - Present

  • Marketing Analyst

    • Nov 2023 - Mar 2024

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  Funnel Construction

  • Boise, Idaho, United States

  • Director Of Marketing / CEO

    • Jun 2020 - Nov 2023
    • Boise, Idaho, United States

    As the CEO and Director of Marketing at Funnel Construction, I took the lead in guiding a growing marketing agency toward the formulation and deployment of high-impact digital strategies. This was instrumental in magnifying our brand's presence and securing a commendable return on investment. A significant part of my role was to innovate and implement lead generation and marketing campaign campaigns for clients, creating processes that effectively captured and cultivated quality leads through meticulously optimized sales funnels. In addition to this, I integrated comprehensive SEO practices into our overarching web design and marketing endeavors, which resulted in a marked increase in organic traffic and enhanced user engagement for our clients. To ensure our strategies remained effective and aligned with our objectives, I consistently analyzed campaign performance, utilizing data-driven insights to refine our approaches for optimal results. Throughout my tenure, I prioritized the establishment of robust relationships with our clients, ensuring a harmonized approach toward our goals and the consistent delivery of high-quality service.

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  P.F. Chang's

  • Boise, Idaho Area

  • Sales Floor Associate

    • Dec 2016 - Mar 2021
    • Boise, Idaho Area

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  Agami Holdings

  • Boise, Idaho, United States

  • Digital Marketing Manager

    • 2020 - 2021
    • Boise, Idaho, United States

    In my role as Digital Marketing Manager at Agami Holdings, I worked with the CEO to lead the digital launch for a new wellness brand. Entrusted with the brand's digital footprint, I curated and launched an intuitive website, meticulously designed to provide users with an enriched experience. We devised a multi-pronged email marketing strategy, aiming to foster deeper customer relationships while driving brand loyalty. Furthermore, I built an SEO strategy that continues to lead to positive results to this day. A significant portion of my responsibilities revolved around the formulation of high-converting sales funnels and innovative list-building initiatives, vital in creating an engaged and steadily growing consumer base. My approach was always underscored by data; I closely monitored and evaluated various metrics, using analytics to refine our strategies, ensuring we always remained agile and responsive to market shifts. Through our integrated marketing approach, Blue Toad Botanicals continues to grow using the strategies we developed and has seen a substantial elevation in its online presence and market traction.

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  Boise State University

  • Boise, Idaho Area

  • Program Assistant

    • Sep 2014 - Nov 2015
    • Boise, Idaho Area

    Planned, designed and coordinated events for the Boise State Student Union Building including but not limited to the Flappers and Dappers Casino Night. Also helped with execution of the Spring Fling, the student union art galleries and more.