Experience

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  ZOO

  • San Diego, California, United States

  • Managing Partner | Founder

    • Jan 2023 - Present
    • San Diego, California, United States

    Founded in 2023, ZOO works with the world's most iconic sports, lifestyle and entertainment figures, music artists, brands and properties, empowering them to shape culture and captivate audiences globally.Because of our vast network, skillsets and experience we are experts in our fields and effectively deliver across the essential parts of business.Clients Include: Red Bull, Red Bull Media House, San Diego Padres, CRSSD Festival, Under the Big Sky Festival, Bleached Festival, Wild Horses Festival, Proper NYE Festival, Palm Springs Surf Club, Ford, Boot Barn, The Marcs, Melin Headwear, FNGRS CRSSD, Outriders Present, LED, Tight Knit and more...Work Includes: Athlete Camps, Influencer and Ambassador Summits, Event Creation and Production, Sponsorship and Partnership Management, Experiential Marketing, Digital and Social Media Management, Content Creation, Consulting, Connecting, Global Influencers, Global Athletes, Global Artists and more...

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  Red Bull

  • Austria
  • Food and Beverage Services
  • 700 & Above Employee

  • Athlete Project Manager

    • Jan 2020 - Jan 2023

    Athletes are the foundation of the Red Bull brand. Their exceptional stories, successes, and sport innovations authentically deliver the brand personality and product efficacy to consumers on a daily basis. This position is a key member of the Southwest Sports Marketing Team. That group is responsible for the largest athlete roster in the United States as well as the most visited market from foreign (national outside of the Southwest Region and international) athletes. Specifically, this role leverages the 150+ visiting athletes in the market, support partnerships, and ideates and creates unique and impactful projects to reach consumers regionally, nationally and internationally.KEY RESPONSIBILITIES1. Amplify the robust global roster of visiting athletes to the southwest region anticipating 150+ visits in 2020 (60%) a. Build a plan to ensure we are getting the most out of the 150+ visiting athletes working with all departments in Red Bull b. Develop comprehensive athlete calendars for visibility and planning working with all of the AMM in the US and the rest of the world in order to get the most out of the visiting athletes when they are in the southwest region c. Coordinate athlete request from digital, communications, brand, on premise, etc. d. Conceptualize and execute ideas for visiting athlete projects and activations in the southwest region that celebrate the region 2. Partnership support (20%)a. Support the national/global partnerships happening in the region with visiting athletes, athlete activations, content opportunities b. Partnerships include but not limited to: Clippers, Camp Woodward, Alterra (Mammoth and Big Bear Mountain Resorts), World Surf League (US Open and WSL Wave Pool)

  • Sports Marketing Specialist

    • Jun 2019 - Jan 2020

    Drives the development and execution of regional sports focused marketing initiatives for the Southwest Region (Los Angeles, San Diego, Inland Empire, Orange County, Las Vegas & Arizona). Through events, athletes, and influencers, the I build local and regional brand relevance paying into Red Bull’s global, national strategic direction.

  • Sports Marketing Specialist

    • Jun 2017 - Jun 2019

    I manage the San Diego, Inland Empire and Orange County markets driving the development and execution of regional sports-focused marketing initiatives through events, athletes, and influencers. I build local and regional brand affinity while paying into Red Bull’s global strategies.

  • Field Marketing Manager

    • Mar 2016 - Jun 2017

    Responsible for executing Red Bull's marketing strategies through Athlete Marketing, Events, Opinion Leader Marketing and Consumer Collecting, and maximizing local Communications output within San Diego and the Greater Los Angeles (IE). All Field Marketing activities adapt national strategies for relevant local sports, culture, disciplines, key scenes and Red Bull TV. Responsible for management and execution of the strategic marketing direction of the brand; tailoring brand marketing initiatives to the local market landscape. Ideation, creation, planning and execution of marketing programs, sampling and events with a specific focus on communications. In addition, integrating marketing into key sales initiatives to grow the user base and build brand awareness, brand love and word of mouth for Red Bull, Red Bull TV and product sales.

  • Field Marketing Specialist

    • Feb 2013 - Mar 2016

    I Drive and create marketing strategies through West Los Angeles through the management of Consumer Collecting programs: specifically Wings Team (13) and Student Brand Managers (5). In addition, I execute Red Bull Athlete and event projects; maximizing communications and sales output and fostering relationships within my market and Southern California. I am a key part in building the local face of the brand in West Los Angeles and innovative marketing encompassing local needs and specificities that complement the national strategy, impacting local consumers and thus the successful development of the business.

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  Wave Loch, Inc.

  • San Diego, CA

  • Sports Marketing Manager

    • Jan 2012 - Feb 2013
    • San Diego, CA

    International and domestic marketing, promoting and facilitating all aspects of sport programming including: competitions, events, sponsorship, web and social media, marketing of the FLOW Tour, and FlowRider Mobile; communication, bringing the sport into the mainstream, and raising awareness among the endemic sponsors. Also, working with Director of Sales for domestic FlowRider and Flow House sales.

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  The Wave House San Diego

  • San Diego, CA

  • Wave Ridership Marketing Manager

    • Jul 2010 - Jan 2012
    • San Diego, CA

    Created and managed media / communications, sports events, marketing, programing for the Waves Division; developed productive relationships with leading industry, companies, brands, and diversified demographics.

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  Z57 Internet Solutions

  • San Diego, CA

  • Internet Marketing Consultant

    • Nov 2009 - Jul 2010
    • San Diego, CA

    Served as marketing professional with the Internet Marketing Company for Real Estate professionals, a leader in the industry with a $20 million per year business; specialized in the development of websites and social media solutions; increased market share in designated territories; and successfully acquired over 50 new accounts in 7 months developing strong clientele relationships.