Experience

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  Topcast

  • Hong Kong SAR

  • Product Line Management

    • Dec 2022 - May 2023
    • Hong Kong SAR

    1. Work closely with Procurement/Supply Chain to optimize the product lines’ inventory investment and provide them with necessary market trend intelligence2. Manage the end-to-end operations of new products/services as a result of product and service development and in agreement with the project plan until the transition to Supply Chain is completed3. Establish the Product Line Management roadmap and ensures fulfillment of Product Line Management operations (improvement plan) and development with the support of internal and external stakeholders4. Actively manage the creation and implementation of global business plans.5. Lead the governance with regards to Product Line Management related to operational and financial performance from target proposal (Annual Budget Plan, Forecast) to follow-up (MBR – Monthly Business Review)6. Specify and maintain the Product Line Management dashboards to report on performance including root causes analyses where relevant7. Ensure development and maintenance of supplier relations8. Further expand the market position in terms of existing distributor agreements9. Work with the sales team in acquiring market information and executing sales plans effectively10. Meet regularly with suppliers over phone/web calls to discuss operational issues and sales tools11. Run campaigns/events focused on suppliers and customers12. Captures market trends from the internal stakeholders and identify key levers for new product & service development

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  Freelance

  • Hong Kong

  • Freelance Consultant

    • Aug 2019 - Nov 2022
    • Hong Kong

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  Shenzhen Lanke Electronics Co, Ltd

  • Shenzhen, Guangdong, China

  • Director of Sales Marketing, R/D and Engineering

    • Jan 2013 - Jul 2019
    • Shenzhen, Guangdong, China

    1. Develop and implement a sales and marketing strategy including strategic account plans2. Penetrate account at corporate levels through executive briefing and meetings, and develop an intimate understanding of customer's business, technical issues and organizational structure3. Conduct research in changes to existing products and the development of new products and outlining procedures and specifications4. Provide necessary technical information on raw materials, products, technologies and production processes to the QA and Production Teams5. Utilizes problem-solving methods to resolve process issues that negatively impact yields and productivity6. Develops processes, work instructions and tooling for both current production needs and newly developed processes7. Assist procurement team in sourcing of new raw materials in new product development, conduct regular reviews on raw materials8. Attend trade shows, conferences, scientific meetings and short courses as necessary, making credible presentations to educate customers, internal personnel and industry contacts

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  NeoPhotonics

  • Shenzhen, Guangdong, China

  • PLM manager

    • Jan 2009 - Dec 2012
    • Shenzhen, Guangdong, China

    1. Manage all aspects of NeoPhotonics PLC splitter and MEMS VOA Product Line2. Holds global product line responsibility to:• Define and drive the product and market strategy for NeoPhotonics PLC splitter and MEMS VOA product line.• Research and articulate market directions, technology trends, standards, customer requirements and competitive threats.• Author Marketing Requirements Documents (MRD) for new products.• Drive key marketing functions including pricing, forecasting, sales support, feature prioritization, and collateral creation.• Provide trade show support.• Support profit & loss (P&L) management of NeoPhotonics PLC splitter and MEMS VOA product line.3. Work closely with the Product Engineering (PE), R&D and Operations Teams to ensure full product life cycle management at all phases including• Working with PE on translation of customer requirements into full technical specifications, documentation, datasheets, etc.• Working with R&D on the initiation and prioritization of development programs and resolution of resource conflicts to meet business objectives and support customer schedules.• Working with Operations on prioritization of production priorities and resolution of supply and capacity issues.• Driving cost reduction across all functions.

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  O-net Communications(shenzhen) Co., Ltd.

  • China
  • 1 - 100 Employee

  • Sales Manager

    • Jan 2008 - Jan 2009

    • Responsible for key Emerging Markets customers in Europe region.• Identify, develop and manage new sales and manage current programs in the region. • Practice absolute conformance to O-Net policies including commitment to ethical conduct.• Develop and execute new product introduction plans for customers that are linked to the organizations’ Marketing Plans.• Proactively initiate solutions for immediate and emerging requirements. • Help achieve sustained profitable sales growth and other organizational metrics for the region.• Facilitate communications to enhance the O-Net position in the territory.• Manage all reps and distributors in the territory. • Gather, interpret and communicate competitors’ technical strengths, weaknesses, opportunities, threats, drivers and trends.• Align customer technical needs with O-Net product roadmap.• Facilitate executive level relationships between top Customer Executives and top O-Net Executives.• Sell the value of the organization relative to the customers’ needs and leverage O-Net capabilities/competencies to enhance multi-level customer relationships.

  • Product Manager

    • Dec 2006 - Dec 2007

    • Developing and driving the product and market strategy for solutions in O-net Micro-display LCoS projector light engine business• Managing the overall product lifecycle from inception to EOL, with a strong bias for being customer-focused • Researching and articulating key market directions, technology trends, top customer requirements and competitive threats • Setting core product directions for the product offerings and being responsible for maximizing revenue growth in this segment of light engine business • Driving Market Requirements Docs (MRDs) defining compelling new products which fuel our business growth • Working collaboratively with Engineering to define and manage the product roadmap • Driving key marketing functions including pricing, profitability, forecasting, sales support, product launches and collateral creation, customer interfaces and feature prioritization • Working collaboratively with Engineering and Sales to optimize resource investments to maximize customer penetration and long term loyalty • Influencing activities across the organization to achieve divisional business goals

  • Business Develope Manager

    • Jun 2006 - Dec 2006

    Build up partnership with NOKIA, LG and Volkswagen etc.

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  ICNE Pty. Ltd

  • Sydney, Australia

  • Technical Support Specialist

    • Aug 2005 - May 2006
    • Sydney, Australia

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  International Recovery Services

  • Sydney, Australia

  • Electronic Engineer

    • Jul 2004 - Aug 2005
    • Sydney, Australia