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Derek Wiback

Founder - Custom Sales at Eliel Cycling
Intro Book
Sales and marketing expert with experience in product development, international sales, and entrepreneurship.
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Location
Encinitas, California, United States, US
Skills
  • Sales
  • Leadership
  • Product Marketing
  • Direct Sales
  • Product Development
  • Show all
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Bio

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Derek Wiback is a seasoned sales and marketing professional with a strong background in product development, international sales, and entrepreneurship. He has held various leadership roles in companies such as Eliel Cycling, Wattie Ink., and Pactimo, and has experience in managing teams, developing products, and driving sales growth. Derek holds an MBA and a BA in International Business and Japanese Language from San Diego State University, and has also completed certifications in Regenerative Urban Farming and Orton-Gillingham Teacher Training.

Credentials

  • TrainingPeaks Essentials
    TrainingPeaks
    May, 2022
    - May, 2026
  • Orton-Gillingham Teacher Training
    IMSE Orton-Gillingham
    May, 2020
    - May, 2026

Experience

  • Eliel Cycling
    • Greater San Diego Area
    • Founder - Custom Sales
      • Aug 2013 - Present
      • Greater San Diego Area

      CALIFORNIA CRAFTEDAt Eliel, we’ve made it our mission to create the world’s most advanced, best fitting cycling gear imaginable. We traveled the world, searching and testing performance apparel, but nothing hit the mark with us. So we looked to ourselves and decided to make our own high performance cycling gear – all designed and crafted right here in California. It’s our home, it’s our inspiration, and it’s where we ride. So why wouldn’t we do it all here?

  • Julian Charter School
    • Encinitas, CA
    • Education Specialist
      • Jan 2020 - May 2024
      • Encinitas, CA

      Manages individualized education plans for students with academic and behavioral support needs.

  • San Diego Unified School District
    • Hancock Elementary School
    • Elementary Education Specialist - Student Teacher - TK-1
      • Aug 2019 - Jan 2020
      • Hancock Elementary School

  • San Marcos Unified School District
    • United States
    • Primary and Secondary Education
    • 700 & Above Employee
    • Long Term Substitute Teacher - 1st Grade
      • May 2019 - Jun 2019

    • Elementary School Student Teacher - 2nd Grade
      • Jan 2019 - Apr 2019

    • Elementary School Student Teacher - 4/5 Combo
      • Sep 2018 - Dec 2018

  • Wattie Ink.
    • San Marcos, CA
    • Managing Partner
      • Aug 2013 - Jul 2017
      • San Marcos, CA

  • Pactimo
    • West Coast
    • Independent Sales Representative
      • 2007 - 2013
      • West Coast

      Responsible for direct sales of custom cycling apparel and services. Targeted a broad market, procuring clients ranging from individuals to large companies. Interfaced directly with clients to handle their specific needs. Networked continuously hunting for the next sale. Key Achievements: ♦ Successful in the largest, most competitive territories. ♦ Led all independent salespeople in overall dollars and number of clients. ♦ Opened up completely new territories like Vancouver and Boise, ID. ♦ Delivered consistent sales growth averaging 30% a year. ♦ Generated the highest volume of new accounts company-wide, and was a recognized leader of the international sales staff.

  • SockGuy
    • Carlsbad, CA
    • National Sales Manager
      • Aug 2002 - Apr 2007
      • Carlsbad, CA

      Responsible for a team of sales people that provided great customer service to the cycling, running and event communities. I was an integral part of the marketing, product development and advertising processes with the responsibility of turning the those ideas into sales.Key Achievements:♦ Part of an efficient team that built a competitive company around a great product.♦ Partly responsible for the tall sock fashion trend. See. Hincapie at Paris-Roubaix.♦ Developed private label sock lines for companies like Trek, REI, Nike, Zoot Sports, InSport and SportHill. ♦ Developed product and process for the SockGuy's custom baselayer program.♦ Personally procured and managed the largest portion of the companies sales.

  • YMCA of San Diego County
    • Encinitas, CA
    • Soccer Referee
      • 2007 - 2007
      • Encinitas, CA

  • University of California San Diego
    • Head Coach Women's Lacrosse Team
      • 2001 - 2001

Education

  • 2000 - 2002
    San Diego State University
    Master of Business Administration - MBA, Management Information Systems, General
  • 1994 - 2000
    San Diego State University
    Bachelor of Arts - BA, International Business & Japanese Language
  • 1997 - 1997
    Seinan Gakuin University
    Exchange Student, International Exchange Student
  • 2013 -
    Wild Willow Farm
    Certificate, Regenerative Urban Farming

Suggested Services

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Industry Focus. “Retail and Consumer Goods”

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