Okay, let’s tackle this. So Derek has a mix of skills in brand development, marketing, and digital marketing. He has P&L responsibility, which indicates a level of seniority. The fact that he’s based in Dallas, a major US market, adds to his value. According to Glassdoor, brand managers with similar experience in the US average around $80,000–$110,000 per year. Considering his skills and experience, I estimate his hourly rate to be around $125, which translates to $80,000–$110,000 per year. This is a conservative estimate, as top brand managers can earn much more.