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Derek Craig profile image

Derek Craig

Professional Musician. Artist Promotion Shoreline Songs at Shoreline Songs
Intro Book
Marketing professional with 20+ years of experience in creative direction and marketing communications.
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Location
City of Cape Town, Western Cape, South Africa, ZA
Skills
  • Creative Direction
  • Advertising
  • Creative Strategy
  • Copywriting
  • Digital Marketing
  • Show all
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Bio

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Derek Craig is a seasoned marketing professional with 20+ years of experience in creative direction, advertising, and marketing communications. He has worked with various companies, including Shoreline Songs, Derek Craig, and 10 feet tall, and has held positions such as Creative Director, Brand and Creative Strategic Collaboration, and Strategic Partner. He also has a background in education, having taught as a sessional lecturer at Swinburne University of Technology. Derek's skills include creative direction, advertising, copywriting, digital marketing, integrated marketing, social media marketing, marketing communications, online advertising, social media, and graphic design.

Experience

  • Shoreline Songs
    • Cape Town
    • Professional Musician. Artist Promotion Shoreline Songs
      • Jul 2021 - Present
      • Cape Town

      I liase, guide, and advise the Brand Communications and Film Industries on Music selection from the Shoreline catalogues.

  • Derek Craig
    • Cape Town
    • Brand and Creative Strategic Collaboration
      • May 2016 - Present
      • Cape Town

      I work with marketers, communications agencies and strategic consultants to formulate communication and creative strategies and conceptual directions for brands and brand projects.

  • self employeed music
    • Cape Town
    • Band Manager and Musician
      • Oct 2017 - Jul 2021
      • Cape Town

  • 10 feet tall
    • Richmond
    • Strategic Partner
      • Jan 2010 - Mar 2016
      • Richmond

      Brand and Communication Strategy

  • Plutonium
    • Port Melbourne
    • Strategy/Creative
      • Feb 2008 - 2009
      • Port Melbourne

  • Swinburne University of Technology
    • Prahran Campus
    • Sessional Lecturer
      • Mar 2008 - Nov 2008
      • Prahran Campus

  • Big and Horny
    • Percussionist
      • 2005 - 2008

  • ICPP
    • South Melbourne
    • Head of Studies - Advertising (Creative)
      • 2005 - 2008
      • South Melbourne

  • SEE Advertising
    • Creative Director
      • 2003 - 2005

  • KWP Melbourne
    • Creative Director
      • 2001 - 2003

  • Leo Burnett
    • Melbourne, Australia
    • Creative Director and Board Director
      • 1995 - 2001
      • Melbourne, Australia

  • Berry Bush
    • Cape Town
    • Senior Copywriter
      • Feb 1992 - Oct 1994
      • Cape Town

  • The White House
    • Cape Town Area, South Africa
    • Creative Director and Partner
      • 1986 - 1992
      • Cape Town Area, South Africa

  • JWT Cape Town
    • Joint Creative Director
      • 1984 - 1985

  • Ogilvy Mather, Rightford Searle-Tripp & Makin
    • Cape Town
    • Copywriter
      • 1983 - 1984
      • Cape Town

  • P N Barret
    • Copywriter
      • 1982 - 1983

Education

  • 1979 - 1981
    University of Cape Town
    B.A., English, Political Economic History
  • 1971 - 1976
    Fish Hoek High School
    Matric, General
  • 2005 -
    ICPP
    Cert IV Workplace Training and Assessment, Communication

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