Experience

• 

  Flow

  • Cape Town, Western Cape, South Africa

  • Project Leader

    • Apr 2022 - Present
    • Cape Town, Western Cape, South Africa

    Flow is a retirement portfolio app that uses award winning actuarial science calculations for retirement fund members to see if they are on track to retire comfortably. My role on this project is to co-ordinate and design the app experience on behalf of the stakeholders of the Joint Venture.

• 

  Bento

  • Cape Town, Western Cape, South Africa

  • founder Co-CEO

    • Jul 2020 - Present
    • Cape Town, Western Cape, South Africa

    New start-up forming part of the Alphacode 2021 programme

• 

  The Gin Bar

  • Cape Town Area, South Africa

  • Founder / Director

    • Dec 2015 - Present
    • Cape Town Area, South Africa

• 

  Marrow Health Foods

  • Cape Town Area, South Africa

  • Founder

    • Jun 2017 - Present
    • Cape Town Area, South Africa

• 

  Kin

  • Cape Town Area, South Africa

  • Co-Founder / Chief Customer Officer

    • Sep 2017 - Jun 2023
    • Cape Town Area, South Africa

• 

  Self employed

  • Cape Town Area, South Africa

  • Custumer Experience Strategy

    • Mar 2017 - Jun 2023
    • Cape Town Area, South Africa

• 

  22seven Digital

  • Cape Town

  • Chief Customer Officer

    • Sep 2015 - Mar 2017
    • Cape Town

    Customer Centric innovation and programme coordination

• 

  kalahari.com

  • Cape Town Area, South Africa

  • Head of User Experience & Design

    • Feb 2014 - Jul 2015
    • Cape Town Area, South Africa

    Responsible for the cross channel e-commerce experience of kalahari.com . Designing the strategy and vision across web, mobi, native mobile applications and merchandising tools. Instrumental in guiding the company through a 100% growth period in terms of merchandising, UX and design, plus building a highly competent team to pave the way for growth. Our 15 strong team is responsible for UX design and prototyping, merchandising design, content as well as research and testing for new product features.Our future outlook is moving towards an omni-channel, end-to-end customer experience - looking at optimising conversion, acquisition and retention for the customer lifecycle ecosystem and getting a better understanding of how to design for retail customers, now and in the future.A large part of my mandate was to optimise merchandising processes; initiating a user centered design methodology and balancing the viability, feasibility and desirability of our product suite.

• 

  dna.CREATIVE

  • Cape Town Area, South Africa

  • Founder and Director

    • 1997 - Feb 2014
    • Cape Town Area, South Africa

    Founded a digital product design agency with roots in the pre-dotcom era. Designed and implemented some of the first e-commerce platforms in South Africa including Shoprite, Friendly Grocer and one of the first e-content sites in South Africa called digitaal.com - which included ebooks, emusic downloads and enews channels. DNA went on to become one of the first UX agencies in South Africa servicing blue chip companies across industries such as telecomms, financial services and travel & tourism.

• 

  Private Wealth Management / Old Mutual

  • South Africa

  • User Experience Specialist

    • Nov 2012 - Jul 2013
    • South Africa

    User Research, Product ideation and vision re-design for omni-channel financial planning platform.

• 

  INET BFA

  • South Africa

  • UX & Product design consultant

    • May 2011 - 2013
    • South Africa

    Research, design and strategy for the next generation product suite. Researched user behaviour across financial analysis, planning and trading.

• 

  Vodacom

  • South Africa

  • UX Consultant

    • Mar 2005 - 2013
    • South Africa

    Responsibilites varied from implementing User Centered Design product innovation, communication strategies and implementation as well as user interface design.

• 

  Ambition 24Hours

  • South Africa

  • UX & Product Design consultant

    • 2008 - 2011
    • South Africa

    Initiated user centred product design methodology - working with development team in researching, designing and implementing enterprise applications for call centre and staffing ecosystem.

• 

  Smartsource

  • Design Consultant

    • 2004 - 2009

    UI, Application design, Graphic design and art direction, Communications & design, User Experience.

• 

  STT, Kaplan IT

  • South Africa

  • UI, UX design consultant / contractor

    • 2003 - 2006
    • South Africa

    UI / application design, Graphic design, Communications.

• 

  Brainware

  • eCommerce - Senior Designer

    • 1998 - 1999