Okay, let’s tackle this. So Dennis has 16 years of experience in multiple fields, which is a good amount of time to build a reputation. However, his experience is not extremely specialized in any one area. He has a broad range of skills, which is great, but it also makes it harder to charge a premium rate. Considering his location in Palm Bay, Florida, which is not a major hub for his skills, I'll estimate his rate to be on the lower side of the scale. A general rule of thumb for professionals with his experience and skills is to charge between $50-$100 per hour. Since Dennis is an entrepreneur and has his own business, he might be able to charge slightly more, but I'll stick to the lower end of that range. So, I'll estimate his hourly rate to be around $75.