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Denise Williams is a seasoned retail and merchandising expert with 32 years of experience in the grocery industry. She has designed and merchandised numerous store displays, trade show booths, and showrooms for leading manufacturers and retailers. Williams has also held various roles, including Sales Manager and Owner of North American Grocery Consultants.

Experience

    • Owner
      • Apr 1992 - Present

    • Owner
      • 1992 - Present

      Commercial Designer to the Grocery, Convenience Store and Refrigeration Industry throughout US, Canada and Mexico. Work experience -103 Turn key projects ranging from Individual Store Departments in Perishables to Interior Store Designs. The focus was using Thematic Decor approach in designing an upscale environment for the customers pleasure with the attention to detail for the promotion of sales. -76 Trade show projects; working with National and International Refrigeration Display Case Manufactures. Provided booth design and merchandising with the goal to generate increased customer flow. Success was in the attention to detail of booth layout and traffic flow design. While providing the latest in Food trends and upscale Merchandising within the display cases to promote activity and sales. Booth scale ranging from 1,200 square feet to 7,000 square feet.-12 Photo shoot projects - Setting the image in place for Professional Brochures used in the sales and promotion of Refrigeration Display Cases ( 60 plus case set photos).- Designed and Merchandised 7 upscale Showrooms for Manufactures of Refrigerated and Frozen Display Cases.-Co-designed Children's Interactive Grocery Store Exhibit for Ed-Venture Museum and Piggly Wiggly Corporate.-Manufactured and Designed Produce Spill over Tables for K-Mart Corporate (Super Stores)-Networked and Consultant on American Store Purchasing Consolidation Project.-Received award for Best of Show Design at ANTAD in Mexico.- Networking Manufactures to Distributors or Retail of Food Merchandising and Equipment.

    • Sales Manager - Canadian Division
      • Jul 1989 - Apr 1992

      Established and opened Canadian Sales Market for Distributor Program for the sales of Grocery Merchandising and Store Design.Conducted Sales Seminars for Distributors for Canadian Division in five Provinces.Made joint sales calls with Distributors to Corporate Grocery Chains in Canada

    • Sales- Canadian Division and US Distributors
      • 1984 - 1987

      Opened Canadian Division for Wholesale Distributors in Grocery Industry in five Provinces.Conducted Sales Seminars and joint sales calls for Distributors to client base.In addition Sales Representative for Wholesale Distributors program in US.Managed 4.5 million in sales annually

    • Sales
      • 1976 - 1982

      Sales Representative Manufacture of Private Label Mens Jean and Dress Belts. Family Owned

Education

  • 1975 - 1976
    University of Cincinnati
  • 1962 - 1974
    Indian Hill

Suggested Services

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Industry Focus. “Retail”

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