Experience

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  Yamaha Corporation of America

  • Buena Park, California, United States

  • Marketing Communications Manager

    • Mar 2023 - Present
    • Buena Park, California, United States

    Oversee multiple go-to-market strategies and lead the development of effective product/customer messaging and communications that elevate the Yamaha brand.• Drive growth across key brand dimensions including sales, market share, profitability, customer acquisition, and brand equity through integrated marketing campaigns across modes and channels• Develop and execute strategic marketing plans and budget to achieve marketing goals • Initiate and manage project communications to ensure key stakeholders and cross-functional partners are informed throughout the project lifecycle• Align with sales to provide marketing activities that support and enhance sales efforts

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  Nearpod

  • Director of Demand Generation

    • Feb 2021 - Oct 2022

    Directed a high-performing team responsible for growth marketing, demand generation, account-based marketing, and sales enablement, to drive the go-to-market strategy for the US and international markets. • Developed and executed multi-channel campaigns that generated qualified leads for sales• Created marketing content to generate awareness and drive engagement, including eBooks, infographics, checklists, worksheets, posters, and case studies • Worked cross functionally with marketing, product, sales, operations, and customer success teams to optimize relevant buyer journeys based on persona and stage in the customer lifecycle• Restructured the field marketing team to support sales and developed best practices for collaboration• Oversaw marketing mix and budget allocation, tracking KPIs and reporting on results to maximize ROI• Built and maintained marketing automation programs to support lead management, data standardization, email cadence, and list segmentation

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  Teacher Created Materials

  • United States
  • Book and Periodical Publishing
  • 700 & Above Employee

  • Director of Marketing

    • Jan 2016 - May 2020

    • Maximized profitability to exceed revenue goals by 25% through an integrated demand strategy focused on optimizing brand penetration throughout social media, CRM, and eCommerce.• Spearheaded the implementation of a state adoption campaign that secured $10 million in revenue for a new product line within the first year.• Expanded lead generation and management processes including an improved campaign reporting structure and advanced training for all personnel on new workflows.

  • Brand Marketing Manager

    • Jun 2011 - Jan 2016

    • Developed and implemented revenue gen, lead gen, and general branding campaigns including email, direct mail, digital advertising, social media, catalogs, print brochures/flyers, custom website landing pages, videos, etc. • Monitored marketing campaign execution, including but not limited to content selection, proofing, vendor selection, media outlets, measurement tools, and adherence to deadlines within budget• Created and built dynamic, effective content to generate demand for products/services• Contributed to messaging and market positioning around products • Communicated the value of new products to the sales team by developing sales tools and product launch campaigns that facilitated the selling process• Performed routine audits and analyses of all marketing campaigns and channel efforts, and provided recommendations on how to improve effectiveness of campaigns through strategy, database manipulation, and messaging• Collaborated on trade show activities including signage, booth display, collateral, product orders, promotions, sessions, pre- and post-event outreach, breakfasts/dinners, etc.

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  AmeriCold Logistics

  • Marketing Manager/Sales & Marketing Administrator

    • Apr 2005 - May 2011

    • Significantly enhanced market penetration and brand awareness by over 10% while leading transition efforts and rebranding strategies after an acquisition.• Optimized profitability by boosting market shares in the retail segment by 20% with a targeted marketing campaign while increasing qualified leads and reducing cost per lead.• Streamlined customer relationship management activities by implementing Salesforce CRM solutions which increased accuracy, efficiency, and teamwork.