See How Many Clients You're Missing Each Month

Simply enter your business email & Topline AI Agent will show you.

Denise Thorne Johnson profile image

Denise Thorne Johnson

Marketing Consultant at DB Johnson
Intro Book
Seasoned marketing expert with 30+ years of experience in brand management and digital marketing.
  • Claim this Profile
Location
Boston, Massachusetts, United States, US
Skills
  • Advertising
  • Segmentation
  • Marketing Strategy
  • Brand Management
  • Corporate Communications
  • Show all
image
image

Refer a Friend to Get
100 Credits For FREE

Refer a Friend Now

Bio

Generated by
Topline AI
Denise Thorne Johnson is a seasoned marketing expert with 30+ years of experience in brand management, marketing strategy, and digital marketing. She has held senior leadership positions at top financial institutions, including SunTrust Bank, Fidelity Investments, and PNC Financial Services Group. Johnson has developed and implemented successful marketing plans, resulting in significant growth and cost savings. She has also founded her own marketing consultancy, focusing on branding, strategic marketing, and communications for the service sector, including financial services, non-profits, and start-ups.

Experience

  • DB Johnson
    • Greater Boston Area
    • Marketing Consultant
      • Jan 2014 - Present
      • Greater Boston Area

      Principal of Marketing Consultancy specializing in Branding, Strategy, Digital , and Communications. Concentration in financial services, service sector, education and non-profits.

  • SunTrust Bank
    • SVP Marketing Strategy, Communications and Digital Marketing
      • Sep 2008 - 2011

      Oversaw marketing and overall brand strategy. Includes advertising, channels,direct and digital marketing, public relations,and events and sponsorships.Built "Live Solid -Bank Solid brand leading to 25% increase in awareness . Elevated ranking to #2 for most trusted financial services brand.Development of new digital channels led to 25% of all acquisition with significantly lower acquisition costs.Managed all corporate events and sponsorship ($30MM) budget with detailed ROI analysis. Negotiated contacts with Falcons, Braves, Aquarium, Grand Am and college sports in all major markets.

  • Fidelity Investments
    • Sr. Strategist (Retained)
      • Jun 2007 - Jan 2008

      Retained by Fidelity to create strategic marketing plan for Retirement Services. Reporting to CMO.Developed revamped marketing/sales plan to address new industry model to attract end users as decision makers.

  • DB Johnson
    • Marketing Consultant
      • 2003 - 2007

      Created consulting firm focused on branding, strategic marketing and communications. Target to service sector including financial services, non-profit, professional services and start up.Primary Client was Bank of Montreal in developing strategic plans for U.S. acquisitions.

  • PNC Financial Services Group
    • SVP Chief Marketing Officer
      • 1998 - 2002

      Reported to CEO of $100B financial services company with staff of 80 and +100 Million budget.Consolidated 7 marketing departments in to one centralized operation led to 24% cost cuts. 20% growth in acquisition rate for Private Bank and retail services.Led cross-function task force to identify $100Million in expense reduction across seven divisions.Improved cross sell process resulting in 30% increase in referrals.

  • Havas
    • EVP Account Director
      • 1996 - 1998

  • Bank of America
    • Chief Marketing Officer/Private Bank
      • 1993 - 1996

Education

  • Hood College

Suggested Services

This profile is unclaimed. These are suggested service rates with 0% commision upon successful connection

Industry Focus. “Financial Services”

Looking to Create a Custom Project?

Need a custom project? We'll create a solution designed specifically for your project.

Get Started

References

Social Profiles

Community

You need to have a working account to view this content. Click here to join now

Similar Profiles