Bio
Experience
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Graphic Designer And Communication Consultant
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Graphic Designer and Communication Consultant
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Dec 2001 - Present
Design marketing materials including corporate logos, brochures, sales literature, and websites.Provide professional communication and marketing advice to broad spectrum of clients including: corporate branding, communication strategies, and marketing campaigns.Client base includes organizations ...
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Assistant Sales and Marketing Manager
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May 1995 - Nov 2001
Managed marketing and sales activity including market research, sales proposals, contract negotiations, marketing strategy and all aspects of advertising.Developed and assessed new and existing business strategies and opportunities.Performed duties in advertising and public relations, direct marketing campaigns and the development of product literature and catalogs to support marketing plans and overall business strategies.Managed the development and formulation of the overall sales/marketing plan including long range planning and annual budgeting.Maintained and developed competitive price information affecting the company for use in analyzing price changes, alternating strategies and developing sales and marketing plans.Reviewed the methods currently in use in the customer service department making changes, improvements, and revisions as deemed advisable.
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Advertising and Promotional Specialist
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Sep 1989 - Apr 1995
Managed overall promotion of the company including product literature, brochures, catalogs, pamphlets, and monthly, and quarterly newsletters.Developed media plan including placement of advertising, press releases, and direct mail while staying within the advertising budget for our two product lines.Created and placed 50+ advertisements annually in 12 trade publications.Managed development of eight trade shows per year including publicity, promotional giveaways, and trade show displays.Managed maintenance of records and documents related to lead tracking. Prepared monthly lead analysis reports. Supervised the order entry support system, recommending staffing requirements and changes as needed.
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Graphics and Communications Coordinator
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Mar 1989 - Aug 1989
Wrote and designed promotional flyers using advanced IBM desktop publishing equipment.Managed the production of weekly flyers (6-12 flyers per week, distributed to 4,000 outside brokers nationwide) through daily meetings with management, brokers, and printers.Researched and wrote news releases, a...
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Desktop Publishing Coordinator
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Aug 1987 - Mar 1989
Created complex and diversified material for a variety of accounts.Assisted the Public Relations/Media Director in formulating press releases, developing client mailing lists and coordinating major media events.
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Education
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1983 - 1987Seton Hall University
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1983 - 1987Seton Hall University
Suggested Services
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Industry Focus. “Marketing and Advertising”
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