Okay, let’s calculate this. Denise has a mix of creative and sales skills, which is valuable. However, her skills don’t seem to be in high demand or particularly rare. She’s in Encinitas, CA, which is a relatively affluent area, but that doesn’t necessarily translate to higher rates. Considering her skills and experience, I’d estimate her hourly rate to be around $75, which is on the lower end of the spectrum for someone with her background in design and sales. This rate is more in line with what you might expect for a customer service or administrative role, rather than a specialized design or creative field.