Experience

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  Pupologie

  • Encinitas, CA

  • CEO & Founder

    • Mar 2005 - Present
    • Encinitas, CA

    I founded Pupologie, an alternative and holistic pet food market, in 2005. Through Pupologie, I personally supported tens of thousands of pet families, mentored hundreds of team members, and have collaborated with like-hearted peers to empower people across the globe. In the realm of personal development, women’s leadership and entrepreneurship, I have co-developed immersive workshops, taught classes, and held space for thousands of fellow heart-led individuals seeking to up-level their circumstances. Specific achievements include:- Spearheaded operations for the store including annual planning, hiring/training, vendor relations, ordering/bookkeeping, customer retention, and engagement programs as well as staff training and development. - Developed and executed strategic plans that led to an increase in revenue year-over-year by focusing on product innovation, that gained significant market share.- Cultivated and maintained strong relationships with key clients, resulting in a high client retention rate.- Built and led a high-performance team, fostering a culture of innovation, collaboration, and accountability.

• 

  Pet Nutrition Center

  • North County San Diego

  • Regional General Manager

    • Nov 2003 - Feb 2005
    • North County San Diego

    - Oversaw 5 locations of a small independent chain of pet stores; ensuring consistent achievement of sales targets and KPIs.- Maximized business by driving sales, implementing stronger merchandising, coaching, and training each location’s staff, and handling company’s staff discipline issues while driving productivity.- Implemented effective merchandising strategies to optimize product placement, enhance visual appeal, and drive customer engagement.- Analyzed financial reports, including profit and loss statements, and implemented cost-control measures to improve overall business performance.- Managed inventory levels, controlled costs, and implemented efficient supply chain processes to minimize stockouts and overstock situations.- Led, motivated, and mentored a team of store managers and associates, fostering a positive and collaborative work environment.

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  Cal-a-Vie Health Spa

  • Vista, CA

  • Boutique Manager

    • 2001 - 2003
    • Vista, CA

    - Successfully managed day-to-day operations of the boutique within the spa including overseeing merchandising, displays, sales, and purchasing for the full facility.- Developed and implemented effective sales strategies that resulted in an increase in boutique sales over a year period.- Strategically developed and monitored budgets, ensuring financial targets were met while maintaining a high standard of customer service.- Conducted regular market analysis to identify new product opportunities and enhance the boutique's product mix.- Collaborated with spa management to create promotions and marketing initiatives to drive traffic to the boutique.- Maintained optimal inventory levels through strategic ordering and efficient stock management practices.- Cultivated and maintained strong relationships with key vendors, negotiating favorable terms and securing exclusive products.

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  Macy's

  • Salinas, California Area

  • Sales & Merchandising

    • Sep 1998 - Sep 2000
    • Salinas, California Area