Experience

• 

  EON Group

  • Philippines
  • Public Relations and Communications Services
  • 200 - 300 Employee

  • Business Unit Head for Corporate PR

    • Jul 2021 - Present

  • Account Director

    • Apr 2018 - Oct 2021

    Oversees the Corporate PR accounts team in planning and implementing integrated marketing communications programs for local and multinational clients in various industries such as finance, technology, automotive, and consumer goods; provides strategic counsel to clients to enhance brand and reputation, and minimize PR risks; develops executive communications and thought leadership programs; facilitates media training sessions and other capacity-building workshops for executives; develops new and organic business opportunities to meet revenue targets.

• 

  STORM Technologies PH

  • Philippines

  • Head of Demand Generation and B2B Marketing

    • Jun 2017 - Mar 2018
    • Philippines

    Led the planning, implementation and optimization of lead generation and nurturing activities, managed CRM platform; worked with Sales Development and Customer Success to manage the sales funnel and increase conversion; responsible for enterprise marketing: events, partnerships and sponsorships, branding, PR and thought leadership campaigns; managed social media platforms and website; developed content strategy and copy required for lead generation and marketing such as whitepapers, newsletters, web articles, landing page content, press releases, product brochures, pitch decks.

• 

  EON Group

  • Philippines
  • Public Relations and Communications Services
  • 200 - 300 Employee

  • Head of Learning & Development

    • Jan 2017 - Jun 2017

    - Relaunched the company’s Learning and Development (L&D) program; conducted training-needs analysis; developed and executed a new L&D framework.- Established partnerships with external training collaborators and the academe; launched a year-long internship program,- Provided consultative support for content development relating to corporate branding, thought leadership, awards, and special projects of the Executive Committee.

  • Associate Account Director, Corporate PR

    • Jan 2013 - Dec 2016

    - Led a team of account managers and executives in developing and implementing strategic marketing communications campaigns for clients from various industries including banking and finance, consumer and enterprise technology, telco, utilities, and logistics.- Spearheaded the planning and execution of day-to-day account deliverables and major strategic projects such as brand and product launches, stakeholder events, social media and influencer campaigns, and crisis/reputation management campaigns.- Established relationships with the media, industry experts, external suppliers and other stakeholders relevant to clients.Accounts handled: PLDT, Maynilad, Cisco, Intel, HP, Vivo, FedEx, Visa, PSBank, FWD

• 

  SM Mart, Inc.

  • Pasay City, Philippines

  • PR Coordinator, Marketing Communications Group

    • Jun 2008 - Jul 2012
    • Pasay City, Philippines

    - Developed and implemented PR and marketing communications campaigns for SM retail affiliates including Watsons, Toy Kingdom, Kultura Filipino, and SM Food Retail Group. - Collaborated with brand marketing and merchandising for campaign planning; developed and executed concepts and copy for advertorials, press materials, events, and other creative content.