Experience

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  追一科技 (Zhuiyi Technology)

  • Shanghai

  • Head of Marketing

    • Sep 2019 - Sep 2023
    • Shanghai

    • Business development: define target clients and map out market development and client retention strategy together with sales team. Use owned media (company website, WeChat, ZhiHu, e-newsletter, webcast, etc.) and offline event, supplemented by paid media, to reach target clients, generate MQLs (mktqualified leads), and create client conversation opportunities for the sales team. Establish MQL capturing, screening and nurturing process. Build strong partnership with industry Associations.• Brand communications: Responsible for Zhuiyi’s overall branding strategy. Based on theevolving market environment, developed company's market positioning strategy and communication messages ((AI digital workforce, AI cloud solutions). Adopt cost effective approaches, such as joining media and research agency listings, content marketing, owned media, and media coverage to enhance company's brand image. Zhuyi ranks first among major competitors in terms of brand recognition.• Content marketing: Build up client case library; develop sales & marketingcontents around company’s products/solutions/applications/technology (social media posts, short videos, white paper, product brochure, etc.) to support sales and brand communications.• Market research: research and analyze competitors' market strategies, sales & marketingactivities, industry dynamics, and market trends to provide counsel to executive management team.About ZhuiyiZhuiYi is China’s leading AI and Fintech startup. Since its founding in 2016, Zhuiyi has obtained investments from leading global and China venture capitalists including Sinovation Ventures, GGV Capital, China Internet Investment Fund, China Mobile Fund and China Mobile Fund China Merchants Capital, China Mobile Fund, Gaorong ,and 5Y Capital.Our clients include Fortune Global 500 and Fortune China 500 companies in industries across banking , insurance, capital markets, energy, government, auto, real estate, consumer goods, retail, tourism, etc.

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  Accenture

  • Marketing Lead - Financial Service Industries & Consulting service

    • Mar 2016 - Sep 2019

  • Digital&Content Marketing lead

    • May 2012 - Mar 2016

  • Marketing Communication Manager

    • Jun 2008 - May 2012

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  Vitronics Soltec ( electronics and semiconductor equipment provider)

  • Shanghai

  • Marketing Manager

    • Jan 2006 - Jun 2008
    • Shanghai

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  Shera International

  • Marketing Manager (payment solution provider)

    • Jul 2003 - Dec 2005