Experience

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  T. Rowe Price

  • Business Solutions Consultant - Customer Experience & Marketing Solutions

    • Dec 2010 - Present

    Serve as client relationship manager for business partners and manage business analysis efforts. Clarify and validate needs for products, services and optimized business processes. Work closely with architects, developers and analysts to align business and technical architecture with enterprise strategies. Participate in all phases of the project life cycle. Primary global publishing projects include campaign management, digital asset / content management, collaboration review and creative / marketing production standardization.

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  Direct Response Medicine, LLC

  • QA Manager

    • Jan 2009 - Dec 2010

    Delivered software solutions with a 92% increase in patient data capture / accuracy; ability to see 50% more patients; up to 80% revenue increase for paperless offices; up to 16 hour per week time reduction in patient workflow / billing; and 67% reduction in patient wait times. Deliver beta programs with 100% up times. Function as Marketing SME, sales support, PM, business analyst, marketing & technical writer, database / API developer and production support in start-up environment. Managed day-to-day healthcare software development and clients for patient registration, communication (drop box / workflow), practice workflow and pharmacy management solutions. Utilized CRM, UI and data warehousing methodologies to design solutions providing 360 degree patient care view and ensure data integrity / collection consistency across applications. Researched and documented requirements from patient, physician, lab, medical equipment / supply manufacturer and electronic health record vendor perspectives. Created and managed databases to track customers, beta program participants, business requirements, release management, developer progress, QA results and clinical trials program management.

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  Haven / NewerHome

  • Director, Sales and Consulting / Market Research (Independent Consulting)

    • 2001 - 2010

    Social Media and Construction structural profiling / product application technology ventures. Product roadmap for four product lines and sales / marketing strategy for US / Canada / Asia. Business plan creation and evaluation of potential development, sales, partner and funding candidates. Competitive analysis and sales. Evaluation of Construction client and industry manufacturing processes, as well as product / platform viability.

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  Independent Consulting

  • Industry Development Leader / Marketing Technology Consultant

    • Sep 2007 - Dec 2008

    Technology, market, competitor and financial viability evaluations for marketing technology ventures. Business plan creation, marketing and market research services for the marketing analytics, social media, digital magazine, e-paper, mobile, OOH, manufactured housing, wine, gourmet, organic/sustainable, travel and green energy sectors.

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  RightNow Technologies

  • PM / Senior Consultant

    • 2003 - 2007

    Marketing Industry SME, SWAT Team, Pilot Team. 200+ client engagements. Created Professional Services Customer Success Methodology for RNT Marketing delivery. Major focus on Marketing to Service and Marketing to Sales process integration, including best practices, business process, data sourcing, content management, email marketing, campaign flow integration, analytics and customized solutions.

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  KANA

  • Client Principal / Customer Success Manager

    • 1999 - 2001

    Rubric / Broadbase / KANA (mergers). Marketing Industry SME on technical architecture, campaign development, analytics, SDK, sales, staffing and partner expertise. Supported global sales team resulting in sales of $4.9 million (Presidents Sales Club). Generated $1.5 million in services and custom training revenue. Managed 135 Marketing and Service accounts. Played major role in re-focusing product direction toward 360 degree marketing data capture. Represented global consulting organization on New Product Introduction team. Co-developed consulting infrastructure and customer support procedures.

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  Oracle

  • Managing Principal

    • 1995 - 1999

    IRI Software / Oracle (purchase). Oracle BI / Data Warehouse practice. Sales, delivery, project management and technical architect roles on Fortune 1000 and global accounts. Requirements definition, relational and OLAP database design, OO interface development, user acceptance / system testing and production rollouts. Awards include QOOL (top 3% of consulting / 2 awards), Most Valuable Player, Road Warrior of the Year, Consultant of the Month (3 awards).

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  INFOMART (Metropolitan Life & Trammell Crow Company JV)

  • Marketing Research Manager

    • 1988 - 1994

    Most Valuable Player and Marketing Programs Database Development Awards. Conducted research and managed company-wide data collection for employee performance, market segmentation, customer satisfaction, advertising awareness, marketing and sales. Translated research findings into PR, marketing and sales tools. Created first consolidated research reporting system and managed systems that provided research, financial, sales and customer satisfaction metrics for executives, 100+ tenants, and sales & marketing management. Managed design / test / integration and production rollouts for Event Management, Market Research Program Management, and Sales & Marketing Compensation systems.