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Dena Knighton Yeager

Director of IT and Project Management at <a class="not-italic font-text_font text-[18px] font-bold cursor-pointer text-link_color" target="_blank" href="/companies/thepennyhoarder">The Penny Hoarder</a>
Intro Book
Results-driven marketing executive with 17+ years of experience in direct marketing, marketing research, and strategic leadership.
  • Claim this Profile
Location
Clearwater, Florida, United States, US
Skills
  • Direct Marketing
  • Marketing Research
  • Loyalty Marketing
  • Merchandising
  • Leadership Development
  • Show all
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Bio

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Dena Knighton Yeager is a seasoned marketing executive with 17+ years of experience in direct marketing, marketing research, and strategic leadership. She has held various leadership positions at The Penny Hoarder, Clearlink, and Catalina USA, driving business growth and delivering results-oriented marketing strategies. She holds a Bachelor's Degree in Business Administration, Marketing from the University of South Florida and is a Lean Six Sigma Green Belt.

Credentials

  • Notary Public
    American Association of Notaries
    Nov, 2019
    - May, 2026
  • Lean Six Sigma Green Belt
    BMGI
    Feb, 2017
    - May, 2026

Experience

  • The Penny Hoarder
    • United States
    • Online Audio and Video Media
    • 1 - 100 Employee
    • Director of IT and Project Management
      • Nov 2023 - Present

      The Penny Hoarder, a Clearlink company, is one of the nation’s largest personal finance brands. Its purpose is to help people take control of their personal finances and make smart money decisions by sharing actionable articles and resources on how to earn, save and manage money.

    • Director - Project Management Office
      • Oct 2022 - Nov 2023

    • IT Product Delivery Manager / Senior Project Manager
      • Feb 2021 - Oct 2022

    • Corporate Administration and Project Manager
      • Sep 2019 - Feb 2021

    • Director - Account Management
      • Jan 2019 - Sep 2019

  • Clearlink
    • United States
    • Advertising Services
    • 700 & Above Employee
    • Director of IT and Project Management - Lifestyle Brands
      • Nov 2023 - Present

      ~Clearlink is the parent company of The Penny Hoarder~Clearlink helps consumers find, buy, and use products and services that improve their lives. We create better experiences to guide consumers on a path of self-selection.

    • Director - Project Management Office - Consumer Brands
      • Oct 2022 - Nov 2023

  • Catalina USA
    • United States
    • Advertising Services
    • 700 & Above Employee
    • Executive Director - Client Service Global Operations
      • Sep 2013 - Apr 2018

      For 40 years, Catalina has influenced shopper behavior by delivering personalized ads – at precisely the right moment.

    • Senior Director - Client Service Global Operations
      • Nov 2009 - Sep 2013

    • Director - Regional Client Service Operations
      • Mar 2008 - Nov 2009

    • Manager - Regional Client Service Operations
      • Oct 2005 - Mar 2008

    • Account Management Roles
      • Jun 2000 - Oct 2005

  • Helios
    • St. Petersburg, FL
    • Store Manager/Assistant Buyer
      • Feb 1997 - May 2000
      • St. Petersburg, FL

Education

  • 1998 - 2000
    University of South Florida
  • 1996 - 1998
    St. Petersburg College

Suggested Services

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Industry Focus. “Marketing and Advertising”

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