Experience

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  Fairacre Marketing

  • Founder / President

    • Apr 2008 - Present

    Marketing and Advertising : Creative brand strategy development, advertising, corporate marketing programs, sales management, sales training programs and consultation.

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  Ohio Living / Ohio Presbyterian Retirement Services

  • Central Ohio

  • Director Of Business Development

    • Jan 2016 - Dec 2016
    • Central Ohio

    Responsible for meeting & exceeding revenue, admissions, patient census and growth objectives for the home health & hospice division of the largest non profit in Ohio and the 12th largest nationally. Leading sales & marketing efforts at a specific location and on a regional basis by developing programs focused on growth, partnering opportunities and providing support, training & technical assistance to the central Ohio marketing team. Marketing & referral management, staff training & development, community relations & strategic planning.

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  Whole Foods Markets

  • Central Ohio

  • Business Development Liaison to Ohio State University

    • 2012 - 2015
    • Central Ohio

    Business development liaison to Ohio State University resulting in in Whole Foods Markets achieving the coveted preferred vendor status with the university. Worked with the marketing dept to partner with area businesses. Created the first corporate outreach program for business to business sales for corporate sales initiatives for central Ohio. Increased sales, customer count, and per customer sales, using content & data based marketing approach. Community concierge.

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  Allscripts - Largest Electronic Health Records co.in U.S for physician offices & hospitals

  • Central Ohio

  • Business Development & EHR Sales Consultant

    • 2009 - 2012
    • Central Ohio

    Medical software consulting, marketing and sales to physicians, physicians assistants and Nurse Practitioners, for large & small physician practices. Practice management analysis and workflow development programs for physicians offices. Worked directly with Ohip ( Ohio Health Information Partnership) as a preferred vendor.Largest provider nationally of ARRA certified software : a unified data base for practice management, Electronic Health Records (clinical), billing and claims managementPreferred vendor for Central Ohio Health Information Exchange ( OHIP)

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  The Callard Company

  • Central Ohio / National

  • Creative Director Corporate Marketing Programs

    • Aug 2006 - Apr 2008
    • Central Ohio / National

    Advertising, marketing, brand development campaigns to drive sales.Building internal & external sales management programs focused on increasing market share by building brand equity through advertizing and marketing campaigns.Callard Company developed corporate campaigns for: Grange Insurance, Nationwide Insurance, Marathon Oil, Proctor and Gamble, Limited Brands and Cameron Mitchell Restaurants

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  Rentokil / Initial / Ambius

  • Central Ohio

  • Commercial Account Manager

    • 1992 - 2006
    • Central Ohio

    Largest B2B multiline service co. in the worldProducts and Services ranged from an international currier services, hospital services, quality of life in the work place services; interior plantscaping, ambient scent/aroma therapy, branding development for malls, hospitals and office building and retail stores. Opened, designed and developed the company’s largest and most profitable account in its history here in the U.S. ; Abercrombie & Fitch and its subsidiaries, A&F, A&F Children’s, Hollister Co., Hollister Express and Ruehl division stores nationally and internationally.Directed sales and operations for 2,500 retail store replica program retrofit.Top sales producer globally of all 9 divisions in 49 countries for 4 consecutive years with annual sales exceeding 1.4 million dollars.

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  Kraft General Foods

  • Ohio

  • Territory Manager

    • Mar 1988 - Apr 1990
    • Ohio

    The famous food giant’s business to business institutional food service division that manufactures and sells food and related products to, healthcare facilities, restaurants, corporate food services, educational & government institutions. Increase sales 23% annually Top performer Kraft Beverage Program award winner for adding the largest number of new clients, products and equipment of Kraft Foods coffee, tea and juice services.

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  Cheryl & Co. Gourmet Cookies, Desserts & Gifts/ now part of 1-800-Flowers

  • Central Ohio / National

  • Co-Founder, Partner, General Manager

    • Apr 1981 - May 1983
    • Central Ohio / National

    Co founder: involved in all phases of a total strategic development plan for the productions, packaging, marketing, distribution and sales of specialty baked goods and gourmet gift programs for our retail stores, wholesale accounts, catalog sales, and corporate gift programs. Creation of original recipes, equipment research and procurement, site location, development and distribution systems, retail and production center design, purchasing, scheduling, training and supervision of the production center and retail stores. Cheryl & Co. recently sold to 1-800-FLOWERS as their newest division for national sales and distribution.