Experience

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  Consulate General of Canada in New York | Consulat général du Canada à New York

  • New York, New York, United States

  • Foreign Policy and Diplomacy Services Officer

    • 2021 - Present
    • New York, New York, United States

    • Leading a digital media and content strategy to showcase Canada's presence and influence in the New York market.

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  Ascribe Marketing Communications

  • Ottawa, Ontario, Canada

  • Senior Content Editor and Writer

    • Sep 2020 - Sep 2021
    • Ottawa, Ontario, Canada

    - Wrote strategic materials on behalf of senior leaders at Nokia, Bell, Export Development Canada, Standards Council of Canada, Mental Health Commission of Canada and others.

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  Coaching Association of Canada

  • Ottawa, Canada Area

  • Marketing & Communications Manager

    • Mar 2019 - Sep 2020
    • Ottawa, Canada Area

    - Drove top-to-bottom redesign of www.coach.ca using refocused user experience, content and navigation- Executed content marketing projects for prestigious national sport organization in collaboration with senior leaders and team members - Oversaw internal and external media relations to advance publicity and brand awareness

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  Self-employed

  • Ottawa, Canada via Bogotá D.C. Area, Colombia

  • Freelance Writer

    • Oct 2017 - Mar 2019
    • Ottawa, Canada via Bogotá D.C. Area, Colombia

    - Profiled innovative Colombians helping to transform Colombia's image: www.delaneyturner.com

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  The Bogota Post

  • Bogotá D.C. Metropolitan Area

  • Arts and Technology Contributor

    • Sep 2018 - Feb 2019
    • Bogotá D.C. Metropolitan Area

    - Covered arts and technology events, achieving 7 bylines in publication in Bogotá's largest English-language newspaper - Reached sufficient fluency in Spanish to interview, translate and write news stories under tight deadlines

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  Demand Spring

  • Ottawa, Canada Area

  • Director, Content Strategy

    • Mar 2015 - Oct 2017
    • Ottawa, Canada Area

    - Founded full-service marketing service line that doubled revenue to $1M and client list to 20 in 36 months - Directed 10-person creative team that gave recommendations on optimizing content for B2B brands and built rapport with technology partners - Established Storytelling Workshop and Content Audit as go-to market offers for improving strategies, using industry research to meet consumer needs - Presented emerging content marketing practices to senior-level executives to deliver innovative solutions

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  IBM

  • Program Manager, Social Response & Engagement, IBM Software Connect Events

    • Jan 2014 - Feb 2015

    - Conceptualized and executed cross-platform digital program to complement face-to-face events in 16 countries and 3 languages - Coordinated with global team members on copy, production and best practices for marketing operations - Exceeded business targets for engagement and branding

  • Social Media Strategy, Analytics & Enablement, IBM Software

    • Jul 2011 - Dec 2013

    - Recruited and trained 15 experts in strategic growth areas such as big data and business analytics to drive thought leadership in social media channels - Defined timeline and goals for content strategies for IBM Software, reaching 100K consumers and solidifying brand voice - Wrote engaging copy and produced eye-catching visuals, incorporating feedback from team and consumers

  • Social Business Strategist, IBM Business Analytics

    • Jan 2006 - Jul 2011

    - Served as key Business Analytics representative to deliver data to internal and external stakeholders - Reshaped market-facing newsletter from product features to technology innovation section, boosting click-through rates from 3% to 8.5% - Increased newsletter subscriber base by 20% for two consecutive years using industry research and performance data

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  Cognos Inc.

  • Senior Writer

    • Jan 2002 - Jan 2006

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  The Alloy Group Inc

  • Ottawa, Ontario, Canada

  • Senior Writer

    • Jan 2001 - Jan 2002
    • Ottawa, Ontario, Canada

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  Voluntary Sector Initiative/Government of Canada

  • Ottawa, Ontario, Canada

  • Web Site Manager

    • Jan 2001 - Dec 2001
    • Ottawa, Ontario, Canada

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  Buystream Inc

  • Ottawa, Ontario, Canada

  • Communications Manager

    • Jan 2000 - Jan 2001
    • Ottawa, Ontario, Canada

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  Canadian Council on Social Development

  • Ottawa, Ontario, Canada

  • Communications Officer

    • Jan 1998 - Jan 2000
    • Ottawa, Ontario, Canada

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  Radio Canada International

  • Ottawa, Ontario, Canada

  • Editor / Reporter

    • Jan 1997 - Jan 1998
    • Ottawa, Ontario, Canada