Experience

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  Hurley's Marketplace

  • Cayman Islands

  • Marketing Manager

    • Oct 2022 - Present
    • Cayman Islands

    As a Retail Marketing Manager, I collaborate with senior management to develop and execute comprehensive marketing and communications strategies aligned with our business objectives. I oversee both in-store and external marketing efforts, ensuring they resonate with our brand vision.I manage a new loyalty program, optimizing customer engagement and driving repeat business. Currently, I oversee promotions, pricing strategies, and the ongoing development of technology for the program to enhance its functionality.In a leadership role, I lead a small internal team and foster relationships with external marketing agencies. I focus on motivating and guiding the team to achieve our marketing objectives effectively.I work closely with suppliers to plan and implement effective marketing strategies, joint promotions, and in-store activations, aiming to enhance brand visibility and customer engagement.Managing marketing budgets is integral to my role, ensuring effective resource allocation for maximum ROI. I champion cost-effective strategies and efficient resource utilization.Spearheading digital marketing efforts for the grocery store, I oversee our online presence, including social media, SEO, SEM, email marketing, and website management.I continually monitor and analyze marketing campaign performance, leveraging data-driven insights to optimize strategies. Regularly, I provide comprehensive reports and actionable recommendations to senior management.My achievements include successfully implementing a new loyalty program, resulting in increased customer retention and engagement. I've also established and nurtured strategic relationships with key suppliers, leading to collaborative and successful promotional campaigns. Through streamlining digital marketing efforts, I've enhanced online visibility, sales, and customer engagement.

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  FGX Studios

  • City of Johannesburg, Gauteng, South Africa

  • Digital Marketing and Communications Specialist

    • May 2018 - Nov 2022
    • City of Johannesburg, Gauteng, South Africa

    As a seasoned Senior Digital Marketing, Communications & SEO Specialist, I brought extensive expertise in navigating the intricate landscape of Google's algorithms. My career showcased a consistent and verifiable record of amplifying both B2B and B2C clients' online visibility and driving substantial website traffic and leads through strategic Search optimizations. My portfolio of clients included two high profile law firms, multiple insurance companies and one of South Africa's largest hotel groups.My approach centered on devising strategies that encompassed UI enhancements, technical refinements, on-page and off-page optimizations, and meticulous content plans, ensuring a holistic and effective digital footprint.Collaborating with a talented team of developers and content creators, I orchestrated the execution of all SEO initiatives, meticulously measured against stringent KPIs. Our methodology revolved around an iterative cycle: researching, planning, tracking, analyzing, optimizing, and reiterating—a fundamental driver behind our consistent success. I leveraged diverse data sources to establish benchmarks, conduct experiments, and drive performance.Moreover, my portfolio encompassed Google PPC advertising—from strategy formulation to precise implementation, incorporating AB testing and experimental methodologies. Alongside, I possessed adeptness in crafting compelling content to complement these campaigns.During my tenure at FGX, I honed my skills across various digital marketing domains: from social media advertising and content creation to devising comprehensive strategies, managing email communications, and assuming a pivotal role as the studio manager. This multifaceted experience fortified my expertise in project and human resource management within a dynamic digital landscape.I passionately committed myself to leveraging my skills and experience to drive transformative results, contributing to the digital evolution of the organization I served.

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  Out of The Box Ideas

  • Randburg

  • Digital Marketing and Communications Manager

    • Jan 2016 - Apr 2018
    • Randburg

    As a Senior Digital Marketing Specialist, I was responsible for crafting omni-channel digital marketing and communications strategies that encompassed a wide spectrum of online platforms and channels. Leading a proficient team comprising content writers, social media experts, PPC specialists, and developers, I orchestrated comprehensive campaigns aimed at maximizing brand visibility and engagement.One of the pivotal chapters of my tenure involved collaborating with a Mechanical engineering company, actively seeking international investment. I played a pivotal role in securing funding from both government entities and the private sector, facilitating the company's expansion and growth trajectory.Additionally, I actively spearheaded the expansion of B2C logistics and manufacturing companies, leveraging targeted digital marketing initiatives to foster business growth and enhance market presence.Within my role's scope, I performed a myriad of functions emblematic of a digital marketing manager/strategist. This included but wasn't limited to:Implementing and overseeing campaigns across various platforms.Analyzing market trends and consumer behavior to optimize strategies.Leveraging SEO, SEM, and social media to maximize brand exposure.Crafting compelling content tailored to diverse audience segments.Monitoring campaign performance, utilizing data-driven insights for continuous optimization.Collaborating with cross-functional teams to align marketing efforts with business goals.Identifying and capitalizing on growth opportunities within various industries.Nurturing partnerships and securing funding to drive business expansion.Engaging in comprehensive market research and competitor analysis to drive informed decision-making.Overall, my tenure as a Senior Digital Marketing Specialist was marked by multifaceted achievements in strategy development, team leadership, impactful collaborations, and driving growth for companies across diverse sectors.

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  Silverstone Solutions

  • Randburg

  • Marketing & Training Manager

    • Aug 2015 - Jan 2016
    • Randburg

    Silverstone CIS partnered with Digicel to create a B2C, rewards-based mobile marketing platform. These platforms were rolled out across Caribbean markets. I was responsible for developing a go-to-market strategy and developed and facilitated product training for the Digicel sales teams.I was responsible for planning and implementing internal marketing communication campaigns, wrote PR articles, and developing sales collateral to create awareness of the new platform, sales opportunities, and income potential. During this time I conducted market research and did a gap analysis to build out the uses of the marketing platform and find alternative ways of monetizing the platform.From a sales perspective, I managed a sales pipeline across the markets, regularly meeting with the Digicel sales teams to assist with closing deals.I love the Caribbean! I want to go back.

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  Boston Media House

  • Parkmore, Sandton

  • Academic Quality Assurance Manager

    • Feb 2012 - Aug 2015
    • Parkmore, Sandton

    As the Academic Quality Assurance Manager and Acting Head of the Department for Marketing and Media Studies, my role encompassed multifaceted responsibilities within curriculum development and quality assurance across various educational facets:Curating and developing curricula for Brand Management, Advertising, and Digital Media Convergence, ensuring alignment with contemporary industry standards.Ensuring standardization of lectures and assessments across three campuses nationally. This involved aligning content and assessments with the conceptual framework of work-integrated learning.Undertaking internal moderation for all formative and summative assessment events.Facilitating and organizing the external moderation process, engaging industry leaders and academic contributors to validate and enhance the educational framework.Managing student affairs, including disciplinary procedures.Coordinating and managing a team of 15 lecturers and associated timetables.Developing the final-year industry learning program in collaboration with leading advertising agencies, providing students with invaluable real-world experiences.Rolling out content and assessment schedules, in alignment with educational objectives and timelines.Additionally, I lectured various subjects within the Diploma Media Practices.Implementing well-designed lesson plans, integrating practical learning processes and conducting thorough subject research to ensure engaging lectures.Strategizing and facilitating at-risk intervention sessions.Conducting learner assessments, providing constructive feedback to aid students' academic growth.Mentoring and motivating students, fostering an environment conducive to holistic personal and professional development.This profile highlights a comprehensive range of responsibilities, showcasing your expertise in academic leadership, curriculum development, quality assurance, and student mentorship within the realm of Marketing and Media Studies.

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  Vodacom

  • Snr Consultant: Mobile media

    • May 2008 - Feb 2011

    As a Senior Account Executive during the infancy of mobile marketing, I played a pivotal role in educating the market about this emerging field while spearheading the creation and implementation of innovative mobile marketing plans for clients. My responsibilities encapsulated a range of strategic, sales, and account management functions:Strategic Consulting: I provided strategic guidance, leveraging my expertise in mobile marketing to assist clients in understanding its potential and tailored solutions for their needs.Sales and Account Management: Executing a national sales strategy, I navigated the market landscape to establish and nurture client relationships. Proactively analyzing client needs, I provided comprehensive mobile media solutions to meet their objectives.Project Management: I undertook project management responsibilities, overseeing the seamless execution of mobile marketing plans from inception to completion, ensuring alignment with client goals.Management Reporting: Regularly, I provided detailed management reports, offering insights into project progress, performance metrics, and strategic recommendations to optimize outcomes.My role as a Senior Account Executive in the nascent stages of mobile marketing allowed me to be a trailblazer, pioneering strategies and solutions for clients to navigate the landscape of this evolving industry.

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  Media 24

  • National Account Manager

    • May 2004 - Apr 2008

    Marketing and Sales of Sunday print titles