Experience

• 

  Magni Telescopic Handlers - Official

  • United Arab Emirates

  • Regional Sales Manager

    • Feb 2024 - Present
    • United Arab Emirates

• 

  Demag Mobile Cranes

  • Dubai

  • Senior Sales Manager

    • Aug 2019 - Dec 2023
    • Dubai

• 

  Terex Cranes

  • Sales Manager- middle east

    • May 2013 - Aug 2019

    JOB PROFILE:- Ramped up the business to high profitability one to the tune of USD 40 million.- Responsible for formulation of annual sales budget with usage of advanced forecasting tools and monthly tracking through SAP and CRM software.- Responsible for the achievement of sales objectives for the region, and the development and implementation of sales plans in line with the business strategy.- To own the strategic growth initiatives at the regional level, ensure plans are in place and reviewed regularly to meet the growth objectives.- To help dealers to achieve individual objectives and overall objectives.- Key account management– to own key accounts in the regions and ensure a strategy for success is developed and implemented for each of these accounts.- To own the regional SG&A budget.- To provide regular reporting to the Product Line Managers and senior sales management concerning the local market, competitive activities and customer feedback.- To have responsibility for local distribution and channels as appropriate.- To develop relationships at senior levels in key customers in the region.KEY ACCOMPLISHMENTS:- Nominated for the Chairman’s Excellence Award for sales in the first year of joining, boosted the sales for the GCC market.- Worked on designing a hybrid strategy, i.e. - going direct in case of key accounts management and using dealer for one off-sales. Grew the market share from 11% to 19%. Offering complete package solutions to key accounts including arranging finance thereby increasing margins. For example- In-case of Cranes in Saudi Arabia, the rental companies control 75% of the market. Established direct contact with those large company decision makers, and change the approach from selling to consultative-based selling solutions.

  • Senior Sales Manager

    • Mar 2017 - Jul 2019

    JOB PROFILE:- Ramped up the business to high profitability one to the tune of USD 75 million in the Middle East and Africa.- Attained market leadership position in all-terrain cranes and crawler cranes.- Responsible for formulation of annual sales budget with usage of advanced forecasting tools and monthly tracking through SAP and CRM software.- Responsible for the achievement of sales objectives for the MEA region, and the development and implementation of sales plans in line with the business strategy.- To own the strategic growth initiatives at the regional level, ensure plans are in place and reviewed regularly to meet the growth objectives.- To help dealers to achieve individual objectives and overall objectives.- Key account management– to own key accounts in the regions and ensure a strategy for success is developed and implemented for each of these accounts.- To own the regional SG&A budget.- To provide regular reporting to the Product Line Managers and senior sales management concerning the local market, competitive activities and customer feedback.- To have responsibility for local distribution and channels as appropriate.- To develop relationships at senior levels in key customers in the region.KEY ACCOMPLISHMENTS:- Nominated for the Chairman’s Excellence Award for sales in the first year of joining, boosted the sales for the GCC market.- Worked on designing a hybrid strategy, i.e. - going direct in case of key accounts management and using dealer for one off-sales. Grew the market share from 11% to 19%. Offering complete package solutions to key accounts including arranging finance thereby increasing margins. For example- In-case of Cranes in Saudi Arabia, the rental companies control 75% of the market. Established direct contact with those large company decision makers, and change the approach from selling to consultative-based selling solutions.

• 

  YBA Kanoo

  • Regional Manager

    • Jan 2005 - Mar 2013

    COMPANY PROFILE:YBA KANOO is a professionally managed company with diversified activities. They also have dealership for Mobile Cranes from Manitowoc Cranes- Grove Worldwide USA, Material handling equipment from Hyster, AisleMaster, Combilift, Self-loading Cranes from Hiab Sweden, Man-lifts from Snorkel, Kalmar straddle carriers, Tele-handlers from JLG, Compressors from Compare, Crawler Cranes from Manitowoc and Perkins Engines.JOB PROFILE:- Managed the profit center and increased turnover to USD 30million for sales of all equipment in Saudi Arabia.- Worked on strategic plans to launch new products based on foresight and research.- Organized and carried on technical training the sales team for entire Saudi Arabia.- Forged strong relationships using principles, in-depth market analysis, key strategic planning and stock management.- Developed the business and established the best practices in the world with an aim to be the best dealer in Europe and the Middle East.KEY ACCOMPLISHMENTS- Nominated as ‘Top Gun’ for Sales in EMEA by Hyster for 3 consecutive years.- Awarded for Excellence in Sales in Europe, Middle-East and Africa from Manitowoc Crane (Grove).- Turned around Central region growth in all sectors of unit sales, parts and services. Increased the market share of Hiab from 8% to 23% and in Grove from 2% to 55%.- Brought around the synergy in group which is being replicated by the company all over the Gulf.- Launched Hiab brick and block cranes in Saudi.

• 

  TIL Limited

  • Regional Manager

    • Jan 1997 - Jan 2005

    COMPANY PROFILE:TIL Ltd. is a public limited company engaged in manufacture of material handling equipment: Mobile Cranes under collaboration of Grove Worldwide USA, Forklifts trucks in collaboration with BOSS Group UK, Reach stackers, and Distributors for Caterpillar USA dealing in Mining & Construction equipment like Loaders, Dumpers, Dozers, Excavators & Pipe-layers, and diesel generating sets.JOB PROFILE:- Joined the Company as Asst. Sales Manager in 1997- Promoted to Sales Manager in 2000- Became the Regional Manager – North in 2002- Leading sales, service and parts for material handling equipment for the Northern region.- Product Management of forklift trucks all over India.- Guiding and motivating the team for achieving targets in the region, including training sales engineers.- Closely coordinating with principles to update the technical data of the equipment.KEY ACCOMPLISHMENTS:- Launched Boss forklifts in Northern and Southern India.- Set several milestones in the company– first to sell Boss order picker, Boss electric forklift, LPG forklift, Grove Man lift, Manitowoc Crane of 275 tons.- Negotiated a major deal for 24 no’s- 30 ton capacity Cranes - the single, largest order in the history of the company.

• 

  Voltas Ltd

  • Sr. Sales Engineer

    • Jan 1993 - Jan 1997

    JOB PROFILE:- Regained market leadership in the region.- Recovered chronic outstanding receivables.- Budgeting and prospecting the business plan.- Maintaining quality and ISO 9001 Standards.- Planning and executing strategies to counter competition.- Conducting several training programs.

• 

  Godrej & Boyce Co. Ltd

  • Service Executive

    • Jan 1991 - Jan 1993

    JOB PROFILE:- Overall service support to customer.- Controlling spares inventory.- Leading a team to achieve effective and efficient solutions.

• 

  NBC Jaipur

  • Engineer

    • Jan 1990 - Jan 1991

    JOB PROFILE:- Preventive and breakdown maintenance for the CNC machine tools.- Re-fabrication of vital CNC machine tool spares – achieving import substitutions.- Our team was responsible for developing feeder attachment for the face grinding of bearing races resulting in increased productivity by 30%.