Experience

• 

  Coca-Cola Bottling Egypt

  • Cairo, Egypt

  • Channel Activation Lead

    • Jun 2023 - Present
    • Cairo, Egypt
• 

  Al Doha Foods

  • Cairo, Egypt

  • Junior Brand Manager

    • Jan 2021 - Feb 2022
    • Cairo, Egypt
• 

  THE BOARD CONSULTING

  • Associate Marketing Consultant

    • Dec 2019 - Nov 2020

    - Business and commercial strategy setting and implementation for several clients in the FMCG, real estate and textile sectors based on a thorough market understanding phase.- Collaborated with R&D teams to create and execute a product innovation pipeline that drives our clients and their bra...

• 

  Mars

  • United States
  • Manufacturing
  • 700 & Above Employee

  • Regional Category Development Specialist (Developing Middle East & Africa)

    • Nov 2017 - Sep 2019

    - Create full-fledged Category Management recommendations for various top customers including Carrefour across the region.- Co-create Joint Business Plans with top customers & distributors across the region. - Responsible for creating playbooks including picture of success, planograms, display recommendations & Must Stock Lists for our various markets in North Africa, Levant, Maghreb & Sub-Saharan Africa.- Analyze market visits, internal sales data, Nielsen Retail Audit & global insights to spot opportunities & tailor recommendations.- Contributed to the MARS Global Playbook for Traditional Trade excellence in execution. - Collaborated with Channel Development, Nielsen & sales team to conduct shopper research. - Trained on Category Fundamentals in Guangzhou, China & Dubai, UAE.

  • Marketing Mars Academy Associate

    • Jun 2016 - Nov 2017

    - Rotated across Marketing (Customer Marketing, Displays and Brand Management), Sales, Supply Chain (Customer Care & Logistics), Strategy Deployment & Operational Planning (S&OP) functions. - Gained a holistic understanding of the business by leading a project in each function.

• 

  DB

  • Founder

    • Dec 2012 - Jun 2016

    www.mitcha.com/db- Responsible for all aspects of the business to design and create handmade crochet products, such as scarfs and blankets.- Teach low-income women how to crochet and provide the designs for them to create; subsequently market their output to provide them with an alternative sourc...

• 

  INCA & Co.

  • Marketing Intern

    • Mar 2016 - May 2016

    Responsible for creating a brand community, social media management, and recruiting/training brand representatives.

• 

  Nestlé

  • Coffee & Beverages Marketing Intern

    • Jul 2015 - Aug 2015

    - Solely responsible for building a case study that was presented to the Business Unit Manager for the launch of a new product range that will contribute to the growth of the NESCAFÉ business in Egypt.- Researched consumers using methods such as but not limited to, market visits, focus groups and...