Experience

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  Aurora World, Inc.

  • Greater Los Angeles Area

  • Director Product Management & Development

    • Apr 2012 - Jul 2019
    • Greater Los Angeles Area

    (Promoted)• Managed licensed and proprietary product development division in a hands-on environment starting with trend identification followed by concept through completion working with domestic and far-east design and manufacturing teams. • Product portfolio consisted of various everyday and seasonal product launches of over 3,000 new products annually• Crafted and managed product road map; milestones, marketing, and production to meet customer and trade market objectives.• Worked collaboratively with sales team on key account opportunities and initiatives to maximize business focused on product & merchandising• Identified, negotiated and managed licensing initiatives and relationships; concept through completion including strategy, positioning, development and approvals. • Managed marketing initiatives in a direct and in-direct fashion which includes marketing communications, trade shows, press, advertising, and various other collateral and point-of-sale assets.

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  THQ Inc.

  • Agoura Hills, California

  • Global Brand Manager THQ Inc Kids, Family & Casual Division

    • Mar 2008 - Feb 2012
    • Agoura Hills, California

    •Manage multiple high profile relationships and product portfolios with partners such as Disney/Pixar, Mattel, Dreamworks, Nickelodeon developing global marketing plans, go-to-market strategies, insights, market integration, synergy and research. •Oversee design and implementation of all aspects of marketing campaigns; packaging, online, digital, commercials, documentation and collateral material. •Liaison to Production/Product Development during all stages of product development to ensure the smooth flow of information, materials and communication required for a successful product launch. •Drive integrated global product launches by collaborating with Public Relations, Sales, Digital, and Creative Services teams in product representation to the trade, press and public.•The Casual/Kids Division of the company was dissolved 2012.

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  Corvest Group / Its All Greek To Me

  • Simi Valley, CA 93063

  • Senior Manager of Product Marketing & Development

    • Feb 2007 - Mar 2008
    • Simi Valley, CA 93063

    •Directed, developed, managed, and executed a diverse promotional product line of licensed and non-licensed plush, games, chairs, novelties and pillows marketed to 5 distinct channels of distribution.•Company relocated to Florida March 2008.

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  Shell Oil Company / Consumer Products Division Auto Expressions

  • Moorpark, CA

  • Product Manager / Channel Manager

    • 2003 - 2006
    • Moorpark, CA

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  MGA Entertainment

  • North Hills, California

  • Director of Marketing / New Business Development

    • 2002 - 2003
    • North Hills, California

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  Applause

  • WoodLand Hills, CA

  • Director Marketing/Product Management

    • 1990 - 2001
    • WoodLand Hills, CA

    Director Marketing/Product Management 2000-2001Marketing/Brand Sr. Manager 1996-2000 Senior Manager, Direct Marketing 1994-1996 Manager, Marketing Communications 1990-1994