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Debra Kekar is a seasoned art director with 26 years of experience in creative direction, design, and marketing. She has worked with prominent clients such as Atari, Exxon Mobil, and Lindt’s Chocolates, and has a strong background in graphic design, branding, and advertising.

Experience

    • Art Director

  • Digital Design
    • Marblehead, MA 01945
    • Art Director
      • Jun 2008 - Present
      • Marblehead, MA 01945

      • Direct creative and design of marketing collateral, point-of-purchase materials and trade show booth graphics for a variety of clients which include: Atari, Exxon Mobil, Welch’s, Energy Star, Lindt’s Chocolates, Halo Pet Food, Nature’s Logic Pet Food.• Ensure that all materials adhere to client’s graphic standards and attend press proofs. • Review production files for graphic accuracy, brand standards and color proofs.

    • Creative Service Manager
      • Mar 2002 - Jun 2008

      * Creative direction and design of innovative marketing materials for Jabra’s North American retail amd B2B channels. Received “Star of the Quarter” award for outstanding service in the fourth quarter 2007.* Designed, managed and produced marketing projects from creative concepts to final delivery. Able to maintain high quality standards for the Jabra brand, while reducing creative services expenditures by 28%.* Collaborated with Channel Directors to determine goals, budget and timing of marketing deliverables for North America. Successfully designed the Reseller Program Binder and other pieces used to expand Jabra’s reseller base in 2007. The net result was a 46% increase in resellers, which exceeded the projected goal by 36%.* Researched and implemented an on-line literature site to provide business partners with an easy-to-use system to order Jabra’s printed marketing collateral with a 18% reduction in cost.

    • Art Director
      • Jul 1998 - Nov 2002

      • Established stylistic direction, as part of a creative team, for a diverse clientele including: Lotus/IBM, Data General, EMC, Colgate-Palmolive, CARE, Maryknoll and Catholic Relief Services.• Collaborated with Creative Directors, Account Executives and Production Managers to determine client’s project goals based on marketing strategy, budget and timing. Results from a direct mailpackage for Maryknoll exceeded projections by 23% and raised $2 million.• Directed other creative talent to produce dynamic direct marketing pieces. Supervised design process from concepts through pre-press and proofs, while communicatingprogress to teammates.

    • Design Manager
      • Apr 1993 - Jul 1998

      • Established graphic systems for the branding of consumer products with Director of Marketing and Product Managers. Successfully launched several new product lines including Colgate Platinum and was awarded Colgate-Palmolive's "You Can Make a Difference Award" along with the Platinum launch team.• Created color Mac computer prototypes of packages and presented to management for review.• Designed and developed innovative collateral pieces including: catalogs, point-of-purchase displays, trade show materials, sampling programs, direct mail and on-pack promotions.• Evaluated and selected outside design sources for packaging projects.Directed photo sessions and development of visual concepts, comps and final art.• Maintained high quality standards by approving color matches and print quality on press.

Education

  • 1974 - 1978
    Colorado State University
    BFA, Graphic Design

Suggested Services

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Industry Focus. “Design”

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