Experience

• 

  SimpsonScarborough

  • United States

  • Director Of Research

    • Oct 2021 - Present
    • United States

    Provide research and data-driven insights to inform integrated offerings (including strategy and creative services) for our higher education clients. Oversee planning and execution of qualitative and quantitative research services, including instrument design, data collection, analysis and reporting, quality control, and documention. Moderate focus groups and in-depth interviews as needed. Present research findings.

• 

  SimpsonScarborough

  • United States
  • Higher Education
  • 1 - 100 Employee

  • Assistant Director of Research

    • 2019 - 2021

    Provided support for Director of Research, sharing responsibilities for day-to-day research operations. Coached and mentored analyst team. Served as research lead on client projects, including survey questionnaire design, analysis, and reporting.

  • Research Analyst

    • 2009 - 2019

    Used SPSS and Marketsight to analyze survey data for higher education clients. Designed survey questionnaires, prepared research reports and presentations.

• 

  Self-Employed

  • Market Research Coordinator

    • Sep 2005 - Aug 2007

    Provided market research analysis and reporting services for higher-education marketing clients.

• 

  Carnegie Communications

  • Westford, Massachusetts

  • Market Research Coordinator

    • 1998 - 2005
    • Westford, Massachusetts

    Analyzed college enrollment data to determine target audiences for recruitment efforts, created reports identifying audience demographic and lifestyle characteristics, and created maps illustrating the distribution of these audiences segments in key markets. Analyzed focus group and survey data to support college and university marketing offices. Wrote research reports.