Experience

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  Dream Alley Media Solutions

  • Boston, Ma

  • Marketing and PR Consultant

    • 2013 - Present
    • Boston, Ma

    Develop and execute brand marketing, PR, sponsorship, event and cause marketing programs for clients including The Boston Film Festival, NBC's The Voice, The Out of the Box Festival, Swimsuits for All, Junior Achievement, Teach for America, and Pitching in For Kids Foundation.

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  J.Jill

  • Corporate Communications

    • Jul 2010 - Nov 2012

    Develop brand positioning, public relations and cause marketing programs, working with leadership team across the business including brand marketing, product design, merchandising, retail and e-commerce. Director of The J.Jill Compassion Fund, a corporate grant giving foundation.

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  Stride Rite

  • Director of Marketing & Public Relations

    • Apr 2003 - Nov 2009

    Developed strategic direction and managed brand marketing, advertising, public relations, social media and events for global lifestyle footwear brands Keds and PRO-Keds, successfully repositioning the brand among editors, fashion influencers, premiere retailers and younger consumers, in support o...

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  Marketing & PR Consultant

  • Public Relations & Marketing Director

    • 1999 - 2003

    Developed PR campaigns, fundraising events, sponsorship programs and cause marketing for Pitching in for Kids, Boston Red Sox players Tim Wakefield and Johnny Damon Charity events, The Colonial Theatre, and Faneuil Hall Marketplace.Broadway in Boston - Developed and executed marketing and PR prog...

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  Reebok

  • Manager, Sponsorships & Brand Marketing Programs

    • Mar 1997 - Sep 1999

    Developed and executed global brand marketing, cause marketing, and sponsorship programs to support business strategies of footwear company, contributing to a 30% sales growth.Initiated and directed global corporate sponsorships such as title sponsorship of The Rockport Rhythm & Blues Festiva...