Experience

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  Danfoss

  • Corporate Communications And Pr Specialist

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  Danfoss

  • Baltimore, Maryland, United States

  • Corporate Communications and PR Specialist

    • Aug 2021 - Present
    • Baltimore, Maryland, United States

    • Manage corporate public relations program, including content creation and outreach to local, trade and business media.• Create and manage content, strategy and reporting for corporate blog and social media platforms.• Support internal communications, including diversity and inclusion, crisis communications and leadership communications.• Support content planning and creation for trade shows and leadership presentations.

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  Hudson Global Scholars

  • Baltimore, Maryland, United States

  • Content Marketing and Communications Consultant

    • Feb 2021 - Aug 2021
    • Baltimore, Maryland, United States

    • Created content for B2C and B2B marketing campaigns, including thought leadership articles, website content, emails, social media posts and search engine ads.• Worked with leadership to develop content and communications strategy.

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  Freelance

  • Marketing and Communications Consultant

    • Jan 2016 - Aug 2021

    Writing, editing, content creation and website management.

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  Pulmonary Hypertension Association

  • Silver Spring, Maryland, United States

  • Associate Director, Digital Communications and Marketing (Interim)

    • May 2020 - Jan 2021
    • Silver Spring, Maryland, United States

    • Wrote and edited communications, including emails, newsletters, press releases, website content and advocacy campaigns.• Developed marketing and communications strategies to increase engagement among target audiences.• Advised internal teams on best practices for communications.• Managed the scheduling, content creation, distribution and tracking of email communications to members, donors and partners.

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  Constellation Home

  • Baltimore, Maryland Area

  • Digital and Content Marketing Contractor

    • 2019 - 2019
    • Baltimore, Maryland Area

    • Created content calendar and worked with internal subject matter experts to create content for websites and social media.• Managed SEO and updates to websites (WordPress) and social media.• Utilized analytical tools, including Google Analytics, Facebook Insights, Microsoft Power BI and CRM, to report campaign results.

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  Johns Hopkins Medicine

  • Baltimore, MD

  • Marketing and Communications Manager

    • 2012 - 2016
    • Baltimore, MD

    • Managed marketing and communications for the Wilmer Eye Institute• Developed and implemented marketing and communications strategies to increase brand awareness, patient volume and employee recruitment across nine practice locations.• Managed communications to key internal and external constituent groups: leadership, employees, consumers and physicians.• Led integrated marketing campaigns to successfully launch satellite clinic locations. • Managed website updates and content creation for regional and national marketing initiatives.• Developed brand guidelines integrating departmental and institutional identity and messaging.• Oversaw annual marketing budget; implemented lead tracking to determine ROI.• Managed relationships with agencies, vendors and community partners.

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  University of Maryland Baltimore County

  • Catonsville, MD

  • Marketing Manager

    • 2007 - 2011
    • Catonsville, MD

    • Clients included UMBC's research park, technology incubator and Erickson School of Aging Studies.• Managed internal and external communications initiatives, including website projects, marketing collateral, social media rollout and content creation, executive communications, employee newsletters, media relations and events.• Produced communications for the university president, including talking points, event briefings and correspondence to Board of Visitors.• Developed print and online marketing strategies to enhance brand awareness and lead generation; results included 30% increase in client website traffic and 50% increase in program applications.• Supervised the creative production process and managed agency relationships.