Experience

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  Putman Media

  • Greater Chicago Area

  • Senior Campaign/Project Manager - Webinars/Digital Media

    • Oct 2015 - May 2022
    • Greater Chicago Area

    Sr. Campaign/Project Manager for webinars, ebooks and special reports across all Putman Brands.

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  Shaker Recruitment Advertising & Communications

  • Oak Park, IL

  • Digital Event Manager | Online Program Manager

    • Feb 2014 - Nov 2016
    • Oak Park, IL

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  UBM Studios

  • UBM Studios LLC / Chicago, IL

  • Senior Producer | Event Director | Technology Events

    • Aug 2010 - Feb 2013
    • UBM Studios LLC / Chicago, IL

    Customer-focused project driver responsible for end-to-end project implementation and management including scope, production, communication including email promotion and automated/timed targeted distribution, timelines, promotion, training, support, establishing protocols/procedures and data portal analyses/reporting for over 90 national and global projects/events. Contributed to development, trained and mentored other team members on platform production, customer service, best practices, web analytics, email distribution, social media, legal issues, testing and support.Produced many of the biggest and most successful virtual/webcast events at UBM Studios. Sponsors included: Intel, Dell, HP, Microsoft, Juniper, RSA, VeriSign, British Airways, Delta Airlines, Deutsche Bank and many others.Events executed and produced have included but are not limited to Comdex (producing a 67% percent conversion rate on live day, the highest ever at UBM Studios), RSA , Retail Investor Conferences, Pharmalot Media Center, AP&M Events, ATC Global, HBA, Contact Singapore Career Fairs and many more across the globe.• Comdexvirtual.com ‘2011/’2012 - Seamlessly managed the conversion of the event from the custom builder event platform to the SaaS platform resulting in increased revenue.• RSA ‘2012/’2013– Drove implementation for creating a global time zone event with live product coverage for APAC, EMEA and NA resulting in the renewal of their contract and generating increased revenue.• Global Sources ‘2012 – Produced and built the first English/Chinese bilingual event on the brand new SaaS platform. Managed and implemented bilingual production resulting in further revenue coming from additional Asia/Chinese language events and career fairs.

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  Xilinx, Inc.

  • San Jose, CA/Longmont, CO (worked remotely from IL)

  • Contracted Project Manager/Program Coordinator | Web Optimization | Event Manager | Social Media

    • Dec 2008 - Jul 2010
    • San Jose, CA/Longmont, CO (worked remotely from IL)

    • Researched all potential media activities including those of all competitors; met with media vendors on behalf of Xilinx via phone/in-person to further define opportunities and new venues for advertising / marketing of all product lines. • Negotiated rates and generated insertion orders/media buys with publishers for integrated media resulting in additional opportunities and better media rates for Xilinx.• Reviewed, analyzed and tracked all advertising effectiveness/metrics to assure the latest measurements and data were reported to all managers and stakeholders.• Continually gathered knowledge for a then soon-to-be launched social media initiative, a potential mobile solutions campaign and helped to define initial best practices and tools for those launches.• Implemented the submittal and proofing/approval of product profiles and creative to publishers of all integrated media including online advertising, PR guides/catalogs and answered in this responsibility to all stakeholders.

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  EE Times Group / Xilinx Partner Project Manager

  • San Francisco, CA/Chicago, IL (worked remotely from IL)

  • Contracted Partner Project Manager | FPGA Virtual Conference | Assigned to Xilinx, Inc. Booth

    • Apr 2010 - Jun 2010
    • San Francisco, CA/Chicago, IL (worked remotely from IL)

    Contracted Project Manager | FPGA Virtual ConferenceAssigned to Xilinx, Inc. Booth• Managed and facilitated the construction, deployment, timelines, training, staffing, testing and monitoring of all virtual conference booth features and content on the Xilinx portion of the FPGA Virtual Conference with EETimes Group/On24 resulting in a simplified sponsorship process for Xilinx with increased revenue.• Assisted in the promotion of the event and/or all assets associated with the event timeline...• Communicated all requirements both externally and internally between EE Times Group/Xilinx and On24 leading up to the live day.• Sets up all reporting for future leads generation documentation and analytics.

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  TechInsights formerly CMP Media/EE Times Electronics Group

  • Chicago, IL/San Francisco, CA

  • Account Executive | Sr. Campaign Mgr. | Project Manager

    • May 1998 - Jun 2008
    • Chicago, IL/San Francisco, CA

    • Managed all aspects of the customer life-cycle and customer service with a focus on our online/webcasting and events portfolio resulting in increased customer satisfaction and consistently high revenue.• Optimized, analyzed, reported, and consulted on online media including continuing education products, standard website banners, webcasts, white papers, events and newsletter opportunities. • Member of team(s) responsible for B2B technology territories in the Southeast, California and Oregon, representing the company's largest accounts totaling over $10 million annually• Revitalized sales and generated additional revenue through use of an innovative supplement program.• Considered an in-house expert on campaign performance and optimization.• Promoted from account position to Senior Online Campaign Manager.