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Deborah Edwards profile image

Deborah Edwards

Founder at <span class="not-italic font-text_font lg:text-[18px] text-[16px] font-bold claimed">Edwards Consulting</span>
Intro Book
Marketing and business expert with strategy, brand development, and team leadership expertise.
  • Claim this Profile
Location
Plymouth, Massachusetts, United State...
Skills
  • Strategy
  • Cross Functional Team Leadership
  • Marketing Strategy
  • Product Development
  • Strategic Planning
  • Show all
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Bio

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Deborah Edwards is a seasoned marketing and business expert with extensive experience in strategy, brand development, and team leadership. She has a Master of Business Administration degree from The Wharton School and holds various certifications in content strategy, marketing, and social media. Edwards has worked with prominent companies such as PartyLite, Two Sisters Gourmet, and Lornamead Inc, and has also held leadership positions at Bryant University and New Canaan Public Schools.

Credentials

  • Content, Advertising & Social IMC
    Coursera Course Certificates
    Dec, 2015
    - May, 2026
  • Engagement & Nurture Marketing Strategies
    Coursera Course Certificates
    Dec, 2015
    - May, 2026
  • The Importance of Listening
    Coursera Course Certificates
    Nov, 2015
    - May, 2026
  • Content Strategy for Professionals in Organizations Specialization
    Coursera Verified Certificates
    Aug, 2015
    - May, 2026
  • Content Strategy for Professionals in Organizations Specialization
    Northwestern University
    Aug, 2015
    - May, 2026
  • Content Strategy for Professionals 2: Expanding Your Content’s Impact and Reach
    Coursera Verified Certificates
    Jul, 2015
    - May, 2026
  • The New Nordic Diet - from Gastronomy to Health
    Coursera
    May, 2014
    - May, 2026
  • The Science of Gastronomy
    Coursera
    May, 2014
    - May, 2026
  • Gamification
    Coursera Verified Certificates
    Apr, 2014
    - May, 2026
  • Gamification
    University of Pennsylvania
    Apr, 2014
    - May, 2026
  • Content Strategy for Professionals: Engaging Audiences for Your Organization
    Coursera Verified Certificates
    Feb, 2014
    - May, 2026
  • Creativity, Innovation, and Change
    Coursera
    Oct, 2013
    - May, 2026
  • Content Strategy for Professionals
    Northwestern University
  • Gamification
    University of Pennsylvania
  • Social Impact Strategy
    Coursera Course Certificates

Experience

  • Edwards Consulting
    • Plymouth, MA
    • Founder
      • Oct 2018 - Present
      • Plymouth, MA

      Strategy, Branding, Marketing and Communications Consultant for mid-size firms. I work as a strategy consultant or outsourced marketing department. I have a particular passion for non-profits, education and entrepreneurs. - Created market plan and competitive assessment for shared workspace cli...

  • Bryant University
    • Smithfield, Rhode Island
    • Adjunct Professor
      • Jan 2020 - Dec 2020
      • Smithfield, Rhode Island

      Instructor of Market Research - bringing passion to future marketers!

  • Catalina USA
    • Greater Boston Area
    • Executive Director, Emerging Brands Strategic Projects
      • Oct 2017 - Oct 2018
      • Greater Boston Area

      Catalina Marketing connects brands with shoppers. Driven by the richest real-time shopper data base, we have restructured our services to meet the specific needs of emerging brands.Part of my projects include:- Launched tiered subscription access new customer portal for unique shopper analytics...

  • PartyLite
    • United States
    • Manufacturing
    • 700 & Above Employee
    • Senior Director – Global Opportunity & Brand Marketing
      • 2016 - Oct 2017

      Redefine PartyLite brand and business sales model by assessing competitive positioning, introducing differentiated products, and conducting consumer research.◆ Restructured and outsourced global support of entire Creative Services function.

    • Senior Director Brand and Creative Services
      • Jun 2012 - 2016

      Reorganized Creative Services group to service global clients, developed 80 catalogs annually, and supported global digital presence, and won a Telly Award for creative results.◆ Implemented cross-channel competitive assessment and mapping of best practices to refine design, fragrance, content, and positioning to shape strategic approach in retail, fragrance, and home décor categories. ◆ Conceptualized and created global content and communications strategy, focusing on Facebook, Pinterest, and Instagram.

  • PartyLite
    • United States
    • Manufacturing
    • 700 & Above Employee
    • Senior Director of Brand, Insights and Innovation
      • 2008 - 2012

      Developed and implemented Innovation funnel and stage gate process, populated with 40+ projects.◆ Managed and led trend and fragrance development process, leading to the introduction of 26+ fragrances in one year.

    • Senior Director – Business Development | Product Development | Two Sisters Gourmet
      • 2008 - 2010

      Merged Two Sisters business into PartyLite company and sales organization, grew Two Sisters business 4% of U.S. sales, which increased overall Two Sisters sales five times and CM 1.5 points.◆ Identified and built strategic partnerships for new product innovation to find technical resources and talent to match potential product development. ◆ Managed and led R&D group, fragrance development process, and fragrance house relationships, resulting in developing and introducing 29 fragrances annually.

  • Two Sisters Gourmet
    • Orlando, Florida Area
    • Vice President of Marketing
      • 2007 - 2008
      • Orlando, Florida Area

      Recruited to catapult growth in stagnant business. Clarified brand position, refined product architecture, and recreated the party concept, which resulted in 18% sales increase in 9 months.◆ Created and implemented promotions and analysis, which tracked effectiveness of programs.◆ Churned 20% of ...

  • Lornamead Inc
    • Stamford, CT
    • Vice President Marketing
      • 2006 - 2007
      • Stamford, CT

      Recruited to stabilize Finesse Shampoo brand, which slowed decline from -40% to -8% in 9 months due to redefining the global brand platform.◆ Developed corporate website, public relations program, and highly successful web contest. ◆ Balanced marketing materials to align with local cultural requi...

  • Avcomm International
    • New Canaan, CT
    • Vice President Marketing
      • 2006 - 2007
      • New Canaan, CT

      Conceptualized and developed marketing plans and market introduction strategy for manufacturer of proprietary noise reduction headsets, delivering 25% annual sales growth. ◆ Created advertising, formulated PR campaign, email campaign, and re-designed sales materials.

  • New Canaan Public Schools
    • New Canaan, CT
    • Board Member
      • 1996 - 2007
      • New Canaan, CT

      ◆ Contract Negotiations – Instrumental in negotiating 3-year teacher and administrator contracts with health insurance.◆ Budget Management – Managed approval of town-wide education budget of $50M+. ◆ Strategic Planning – Appointed to Advisory Panel on School Administrator Standards for the State ...

Education

  • The Wharton School

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