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Deborah Berman Biddle profile image

Deborah Berman Biddle

Visual Merchandising Manager at <span class="not-italic font-text_font lg:text-[18px] text-[16px] font-bold claimed">Wheaton Arts and Cultural Center</span>
Intro Book
Seasoned visual merchandising professional with expertise in interior design, furniture, and gift store management.
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Location
Greater Philadelphia, US
Skills
  • Visual Merchandising
  • Interior Design
  • Sales
  • Social Media
  • Management
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Bio

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Deborah Berman Biddle is a seasoned visual merchandising professional with extensive experience in designing and implementing visually stunning environments for various retail and hospitality clients. She has worked with prominent brands such as John Wanamaker, Macy's, and J Barbour & Sons Ltd, and has also held senior roles at Wheaton Arts and Cultural Center and JJ Holley. With expertise in interior design, furniture, and gift store management, Deborah has a keen eye for detail and a deep understanding of what drives customer engagement.

Experience

  • Wheaton Arts and Cultural Center
    • Millville, NJ
    • Visual Merchandising Manager
      • Aug 1993 - Present
      • Millville, NJ

      Four Museum Stores, the Gallery of Fine Craft, the Event Center, and Outdoor Venues.Responsible for: • Renovating 3 stores, consultation, design • Windows, merchandising, seasonal décor • Set up and installation in the Gallery and for special events • Instructing store staff on merchandising tec...

  • Self Employed
    • Home and Office Renovations, Interior Design, and Home Staging
      • 1990 - Present

      Tasks and Abilities: • Translated the client’s desired outcome by utilizing their space to its best advantage. • Enhanced the client’s style with editing and additions to make the space visually compelling, and functional. • Home renovations • Design changes in new homes • Kitchen design • Staging homes for special events and open houses • Office design • Landscaping

    • Event Planner
      • 1982 - Present

      Tasks and Abilities: • Created visually stimulating environments. • Made improvements to existing architecture where needed through graphics, fabric, décor, spatial function, and lighting. • Pink Tie Ball Silent Auction for the Philadelphia Affiliate of the Susan G Komen Breast Cancer Foundation – design and installations 2001 - 2007 • Mother’s Day Race for the Cure - Philadelphia Affiliate of the Susan G Komen Breast Cancer Foundation – design and installation of the home tent 2001 - 2008 • Weddings, showers, significant birthdays, and anniversaries • John Wanamaker display department 30 year reunion in 2012 • St Jude Shrine 2010 summer barbeque

  • J Barbour & Sons Ltd
    • Barbour USA (9 US Stores)
    • Visual Merchandising Manager
      • Mar 2009 - Dec 2013
      • Barbour USA (9 US Stores)

      Ardmore, Georgetown, Boston, SoHo, Philadelphia, New York, Lincoln Park, Princeton, ChicagoResponsible for:• Reworking the interiors of 9 US stores• Opening 6 new stores leading teams in merchandising, fixture placement, &amp; lighting. • Maintaining visual standards in all 9 stores, seasonal gra...

  • Her Royal Highness
    • Greater Philadelphia Area
    • Visual Merchandising Manager
      • Sep 1994 - Mar 2008
      • Greater Philadelphia Area

      Children’s boutique selling high-end European fashion.Suburban Square, Ardmore, and Haverford, PA Responsible for: • Store opening and events • Renovation of original store • Design and store opening of new store • Visual standards and windows

  • JJ Holley
    • Greater Philadelphia Area
    • Visual Merchandising Manager
      • Jul 1993 - Jun 2004
      • Greater Philadelphia Area

      Interior design, furniture, and gift store, emphasizing American fine craft.Suburban Square, Ardmore, PAResponsible for: • Store design, consultation, planning, windows and visual standards. • Transforming store into a Christmas shop, October – New Year’s Day. • Special event set ups, seasonal...

  • Touches
    • Philadelphia, PA
    • Visual Merchandising Manager
      • Sep 1991 - Apr 2004
      • Philadelphia, PA

      Fine American craft jewelry, gifts, and accessory store.Center City PhiladelphiaResponsible for: design, merchandising, visual standards, windows, and special events.

  • JE Caldwell and Co.
    • Greater Philadelphia Area
    • Visual Merchandising Director
      • Mar 1987 - Sep 1991
      • Greater Philadelphia Area

      Center City Philadelphia, Haverford, Christiana, DuPont Hotel, King of Prussia, and HarrisburgResponsible for: • Visual standards, windows, store design, and planning in all 7 stores. • Special events coordinator: including tabletop display events

  • Macy's
    • Greater Philadelphia Area
    • Visual Merchandising Manager
      • Sep 1983 - Feb 1987
      • Greater Philadelphia Area

      King of Prussia Mall, Cherry Hill Mall, Montgomery Mall Visual Merchandising Manager Blitz Team Manager for executive store visits in regional branch storesNew Store Opening Team Member

  • John Wanamaker
    • Philadelphia, PA
    • Visual Merchandising Manager
      • Sep 1979 - Aug 1983
      • Philadelphia, PA

      Center City PhiladelphiaVisual Merchandising Manager: home fashion Visual Merchandising Assistant Manager: windowsWindow Photographer

Education

  • 1971 - 1975
    University of Maryland College Park

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Industry Focus. “Interior Design”

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