Experience

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  Garcoa, Inc.

  • Greater Boston Area

  • Vice President, Trade Relations

    • Feb 2015 - Present
    • Greater Boston Area

    Strategically expanding private label and health and beauty care brands in the drug, mass, food, discount and club classes of trade. We are transitioning Garcoa from a small, select supplier to a larger more broadly distributed direct manufacturer of quality consumer products.

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  Independent Consulting

  • Independent Consultant

    • Sep 2008 - Present

    Launch strategist for CPG companies evaluating mainstream retail distribution in the U.S.

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  Garcoa, Inc.

  • Greater Boston Area

  • Vice President of Business Development

    • Feb 2009 - Feb 2015
    • Greater Boston Area

    Garcoa Labs Inc. is a rapidly expanding manufacturer of private label, control label, national brand and national brand equivalent health and beauty products serving the retail, professional and direct-response multilevel salon trade. Garcoa is also a contract manufacturer and packaging firm for several manufacturers of national brands.

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  The Natural Dentist

  • National Sales Director

    • Aug 2007 - Sep 2008

    Sales and customer strategy leader responsible for growing oral care business in food, mass and drug accounts nationally. Currently responsible for CVS, Walgreens, Rite Aid, Target, Vitamin Shoppe, Stop & Shop, QVC, Drugstore.com and other national and regional accounts.www.TheNaturalDentist.com

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  Pierre Fabre

  • National Sales Director

    • Mar 2003 - Mar 2007

    Sales and customer strategy leader responsible for growing business from 3 Brooks stores in RI to nationally recognized skincare brand in seven major drug customers with over $2 million in sales while maintaining select, premium distribution strategy and creating over 350 store within stores in 7 major drug and mass retailers.

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  Johnson & Johnson

  • Boston, Massachusetts, United States

  • Business Development

    • Oct 1995 - Mar 2003
    • Boston, Massachusetts, United States

    With positions of increasing responsibility, primarily CVS with Revco acquisition and various other accounts (Rite Aid, Ahold, Metro New York), successfully integrated newly acquired Neutrogena from a one section brand with single brand line ads to a multiple category strategy. Implemented more impactful, less expensive segment ads while launching new segments and sub brands. Initially responsible for developing north eastern US business and advising on launch of national broker network.

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  Acosta Sales & Marketing

  • Brand Manager

    • May 1991 - Oct 1995

    Initially part of marketing with responsibility for analysis, category reviews and new business presentations. Promoted in sales.

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  Marketing Corporation of America

  • Analyst

    • Oct 1989 - May 1991

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  Procter & Gamble

  • Field Based Coordinator

    • Jun 1988 - Oct 1989