Experience

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  National Shoe Travelers (Nst)

  • General Board Member

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  Lynx Equity Limited

  • Sales and Marketing Director, North American Shoe CO

    • Jul 2021 - Present

    Sales and Marketing Director, June 2021 to Present (Tundra Boots, Foamtreads Slippers, Lelli Kelly)Manage all sales and support activities. Sell National Accounts myself. Manage US sales team.Develop and execute all marketing and merchandising strategies and creative displays for national trade shows. Manage Collections.

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  The Kravetz Group/DLK & Co

  • Partner

    • 2007 - Present

    Lead in the development and execution of marketing and sales strategies for major footwear and apparel companies worldwide. Clients have included W.L. Gore, Vibram®, Malden Mills, Thorlo, LB Evans, Kenneth Cole, Eastman Group, Rocky Shoes and Boots and many others. Frequently steps into operating roles at client organizations ranging from C-level positions, to sales, marketing, product development and strategy.

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  Calçados Aniger

  • USA Brand Manager, Petite Jolie

    • Jul 2019 - May 2023

    Manage all sales and support activities. Sell National Accounts myself.Hired and manage US sales team. Provides sales analysis and support to National Accounts.Develop and execute merchandising strategies and creative displays for national trade shows.Manage Warehouse, Invoicing, Collections, PR, & Marketing.

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  Cyleur de luxe

  • Brussels Region, Belgium

  • US Sales Manager

    • Jun 2013 - Apr 2020
    • Brussels Region, Belgium

    Managed all sales and support activities for National Accounts such as Nordstrom, Zappos, Amazon, Carbon 2 Cobalt, 32 Bar Blues, growing US sales from $0 to $1.5M in 12 months.Hired and managed a US sales team. Provided sales analysis and support to National Accounts.Developed and executed merchandising strategies and creative displays for national trade shows.

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  Manitobah Mukluks

  • Manitoba, Canada

  • USA Sales Agent

    • Jan 2008 - Dec 2017
    • Manitoba, Canada

    Sold both National and independent accounts such as Nordstrom, Free People. Managed and attended Trade Shows. Assisted in Collections.

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  The Original Muck Boot CO

  • Key Account Sales Manager

    • Dec 2009 - Mar 2017

    Responsible for building and managing all sales for Amazon, Nordstrom, Zappos, Shoes.com, and Muckboots.com, providing sales analysis, forecasting and support to these accounts. Achieved 40% annual sales growth from $500,000 in 2009 to $5.2 million in 2017.

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  Woolenstocks

  • US Sales and PR Agent

    • Jan 2008 - Dec 2012

    Sold Major and independent accounts such as Garnet Hill, Nordstrom Rack. Responsible for all marketing and Public Relations.

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  The Original Muck Boot Company

  • Brand Manager

    • Mar 2009 - Aug 2010

    Engaged to develop the strategy and launch for a fashion footwear line extension for The Original Muck Boot Company.Assisted with sourcing and product development.Managed the distributors and sold National Accounts - opened such accounts as Dicks Sporting Goods, Amazon, Zappos, Nordstrom, and Shoe Show.Led all marketing and public relations activities promoting awareness of new classification for the company.

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  Atsco Footwear

  • Assistant General Manager Khombu Boots

    • 2004 - 2007

    Led all sales and marketing activities for Khombu, resulting in 25% annual growth in sales. Sold Majors such as Macy's and Bloomingdales.Developed and executed public relations and marketing strategies. Press hits included People Magazine, Redbook, Self Magazine and US Weekly.

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  Two Ladies LLC

  • President

    • Mar 2001 - Jul 2004

    Two ladies manufactures women's hand beaded slippers with a variety of designs and sells in boutiques, resorts, shoe stores, catalogs and department stores.