Experience

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  Innoviti Technologies

  • Delhi, India

  • Senior Vice President and Head, Marketing and Communication

    • Dec 2022 - Present
    • Delhi, India

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  Hare and Unicorn

  • Bengaluru, Karnataka, India

  • Co founder and Director

    • Apr 2017 - Aug 2022
    • Bengaluru, Karnataka, India

    Co-founded a marketing- brand- communication outfit largely taking on short term projects, providing integrated marketing solutions to create an enhanced market presence for the brands, customised especially for unicorns, SME/ SMB to mid sized businesses.

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  Intel Corporation

  • New Delhi Area, India and Bangalore, India

  • Head of Public Relations for India & South Asia

    • Oct 2014 - Mar 2016
    • New Delhi Area, India and Bangalore, India

    Public relations, Corporate Communications and Public Affairs

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  Haystack Brand Advisory

  • Bangalore Urban, Karnataka, India

  • Director and founder partner

    • Jan 2014 - Oct 2014
    • Bangalore Urban, Karnataka, India

    A brand advisory company that provides astute advisory and strategic brand consultancy to enable companies to best use marketing, advertising and PR to reach their TA , impact sales and get best ROI.

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  Weber Shandwick

  • Bengaluru, Karnataka, India

  • National Leader Technology Practice and Group Account Director

    • Jun 2012 - Dec 2013
    • Bengaluru, Karnataka, India

    Set-up and managed ‘National Technology Practice’ team at Weber Shandwick. Managed teams across three cities, partnered as Comms Strategy partner to 5 Fortune 500 tech MNCs and managed a portfolio of 15 clients ranging from Conglomerates to MSME. Added a new revenue stream for the company and increased 20-40% growth in airtime for all technology brands serviced by the tech team.

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  Text 100

  • Bengaluru, Karnataka, India

  • Account Director

    • Jan 2009 - May 2012
    • Bengaluru, Karnataka, India

    As a team leader was responsible for managing and servicing a portfolio of 8 tech brands across B2B and B2C segments. Lead and mentored a team to raise the bar in all aspects of Public Relations. Was the key PR consultant on Cisco Globalisation and SAP Labs accounts providing astute advice and plans to constantly build the brand value and bring media spotlight on the progress of these brands.

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  MSL (Global)

  • New Delhi, Delhi, India and Bangalore, India

  • Sr. Consultant {formerly called Hanmer & Partners}

    • Jan 2005 - Dec 2008
    • New Delhi, Delhi, India and Bangalore, India

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  Miditech

  • New Delhi, Delhi, India & Mumbai, India

  • Associate Producer and post production

    • Jan 1997 - Dec 2001
    • New Delhi, Delhi, India & Mumbai, India

    Key award-winning shows: Living on the Edge,(StarPlus), The Real India Travel Show(BBC) The Great Escape(Star Plus), Hospital(medical reality show on BBC), Wheels(BBC), Off the beaten Path(DD), Against all Odds, Building Blocks(Nat Geo), Kuch Bateein Kuch Yaadeein (Star Gold), Lions of Gir (discovery channel)

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  TV18

  • New Delhi, Delhi, India

  • Post production, gfx designer and assistant producer

    • Dec 1993 - Jan 1997
    • New Delhi, Delhi, India

    key shows : Amul India Show(Star plus), India Business Report(BBC), ABN news, DD morning News