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Deb Ryan is a seasoned retail executive with 20+ years of experience in sales management, product development, and merchandising. She has held various leadership positions in companies like tms, Knack, Toysmith, and Nordstrom, where she has driven revenue growth, developed sales strategies, and managed cross-functional teams.

Experience

    • Vice President, Merchandise Category Growth

    • United States
    • Business Consulting and Services
    • 700 & Above Employee
    • SENIOR DIRECTOR, MERCHANDISE CATEGORY GROWTH
      • Jan 2024 - Present

    • SENIOR DIRECTOR, ACCOUNT MANAGEMENT
      • 2022 - Present

      • Own back-of-house account management for a business unit driving ~50% top line revenue. Lead efforts around product pricing, order management, system-based item creation, and top-of-production sample. • Lead a team of 7 senior and associate account managers to support a single high-priority customer.• Leverage business development experience to identify ways to expand existing partnerships.• Improve processes surrounding new business models, leading to increased efficiency.• Develop and implement standards and processes for the account management team, empowering team members to improve customer relationships as the business unit tripled revenue over 4 years.• Navigate supply chain and QA issues to consistently meet business goals.• Coach account managers to help the team meet complex and changing needs of a single key customer.

    • DIRECTOR, PROGRAM MANAGEMENT
      • May 2019 - Present

    • United States
    • Software Development
    • 1 - 100 Employee
    • B2B SALES & CUSTOMER EXPERIENCE DIRECTOR
      • 2018 - 2019

      • Developed, executed, and evolved a sales strategy optimizing digital models to attract corporate customers across devices. Delivered 2x YoY growth with B2B sales, growing to 70% of total revenue. • Collaborated cross-functionally with marketing, creative, merchandising, and site management teams to develop and implement a new “company store” model, attracting large clients like Salesforce.• Worked cross-functionally with engineering and operation teams to build custom gifting solution web portals for major real estate brands such as Windermere Real Estate. Grew channel business 30% YoY. • Presented at real estate industry events to build relationships and increase brand awareness.• Hired, trained, and mentored the customer experience team, maintaining a 70% corporate customer repeat purchase rate and nearly 0% product return rate.

    • MERCHANDISING, SALES & OPERATIONS DIRECTOR
      • 2015 - 2018

      • Successfully managed 3 distinct business units, executing financial and profit plans for each.• Sourced and curated product collections for 15 evolving categories. Introduced new product lines and partnered with marketing to promote across email, Google shopping, and social media.• Negotiated terms and navigated vendor onboarding in a fluid and fast-paced startup environment. • Purchased and managed inventory for 500+ SKUs using Stitch Labs inventory management software.• Grew enterprise client sales to 60% of 2017 revenue, establishing partnerships with clients such as Windermere Real Estate, Washington State Convention Center, and Visit Seattle.• Directed warehouse operations, logistics, operational systems, and personnel.• Partnered with CEO to develop new gift packaging that elevated the brand’s key differentiator of curation and personalization, managing end-to-end implementation of design, specs, and delivery of material.

    • United States
    • Wholesale
    • 100 - 200 Employee
    • DIRECTOR, NEW BUSINESS DEVELOPMENT | NATIONAL SALES MANAGER FOR KEY ACCOUNTS
      • 2012 - 2015

      • Led the development of sales and marketing plans that drove profitable sales across 6 market channels, achieving $44M division revenue and a 14% increase from the prior year.• Directed strategy and management of multiple internal cross-functional teams to deliver a comprehensive market analysis, product assortment recommendation, and inventory flow strategy to Target One Spot merchant and product teams. Resulted in a 12-month $10M business award. One Spot business generated 15% – 18% of division revenue during FY13 – FY15. • Launched a branded end-cap program for Walmart’s toy department to generate $4M revenue in FY14. Built relationships with Walmart buying, supply chain, and store operations teams. Program included product mix, packaging design, pricing, supply chain/inventory flow plan, and lifecycle strategy. • Hired, developed, and led a team of 18 account managers to service evolving customer needs. Mentored and grew 3 account managers responsible for over 50% of division revenue.• Collaborated with product, finance, and operations leadership to develop forward-looking system and organizational processes, accelerating time to market and strengthening customer engagement.

    • NATIONAL ACCOUNT MANAGER, KEY ACCOUNTS
      • 1998 - 2012

      • Negotiated and launched an all-store check lane strategy with Gap Inc. New Business Development team for Old Navy. Generated $2M revenue in the first year, resulting in a multi-year program. • Developed product and merchandising strategy for Toys R Us “Dollar Shop.” Hired and trained account managers, inventory analysts, and support. Delivered $5M in first year, resulting in a multi-year program.• Pioneered product positioning strategies and negotiated marketing programs on Amazon. Hired and managed the product launch and supply chain team. Revenue grew 30% – 50% YoY.• Collaborated with Costco buyer to design exclusive children’s bakeware sets and garden activity set for U.S. and international market distribution, resulting in $1.3M profitable revenue. Managed overseas production, quality assurance, and inventory flow to meet Costco’s standards.• Led national network of 100+ sales representatives. Provided customized training to drive growth across specialty and key account channels. Directed 25+ trade shows annually.

  • Nordstrom
    • Seattle, WA
    • PRODUCT DEVELOPMENT BUYER, CLASSIQUE DIVISION
      • 1983 - 1992
      • Seattle, WA

      • Launched private label brand, Classique. • Managed Open-to-Buy, exceeding revenue and margin goals each year.

Education

  • 1978 - 1983
    University of Washington
    Bachelor of Arts, English

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