Experience

• 

  Umbra Health Advocacy

  • Co-Founder and CEO

    • Jan 2022 - Present

    Umbra Health Advocacy is a marketplace for patient advocacy services. We match people with expert advocates who can help with any aspect of healthcare navigation. Learn more at https://umbrahealthadvocacy.com

• 

  The Alliance of Professional Health Advocates

  • Co-Director

    • Mar 2022 - Present

    The Alliance of Professional Health Advocates (APHA) is the premier membership organization for professional health and patient advocates. APHA membership provides a range of programming, including information, training, and support for patient advocates and professionals interested in becoming professional, independent advocates. Through the APHA Academy, people get comprehensive training on how to set up and run a successful patient advocacy practice. PracticeUP! Online, APHA’s sister site, provides a wide variety of online courses focused on operating an individual patient advocacy or care management practice; many of these courses offer continuing education credits. You do not need to be an APHA member to take APHA Academy or PracticeUP! Online courses. For more information about APHA or independent patient advocacy, visit APHAdvocates.org.

• 

  The Aspen Institute

  • Aspen Institute Health Innovators Fellow

    • Jul 2019 - Present

• 

  Eisenhower Fellowships

  • Singapore and Australia

  • 2013 Eisenhower Fellow

    • Sep 2012 - Present
    • Singapore and Australia

    Selected as a 2013 Eisenhower Fellow to study consumer empowerment in health care decision making

• 

  Mossavar-Rahmani Center for Business and Government at the Harvard Kennedy School

  • Cambridge, MA

  • Senior Fellow

    • Jul 2017 - Aug 2019
    • Cambridge, MA

    Appointed 2017-18 Senior Fellow to research consumer behavior in health care

• 

  Voxent

  • Chief Executive Officer

    • Jul 2014 - Nov 2016

    Voxent is a technology services organization offering products and services to accelerate technology adoption in reproductive health care organizations while minimizing risks associated with new technology. As CEO, led Voxent's evolution and new models for leveraging technology to help transform reproductive health care delivery, improving patient outcomes and clinical success measures and enabling and empowering health care organizations in making data-based decisions and continuous quality improvements. Led process resulting in the acquisition of Voxent by an organization of greater scale.

• 

  Tufts Health Plan

  • Watertown, MA

  • Vice President, Marketing, Sales, and Product Strategy (Senior Products)

    • Feb 2014 - Jul 2014
    • Watertown, MA

    Lead marketing, sales, product strategy, sales operations/analytics teams to drive growth for $1B+, market-leading senior products division of major Massachusetts health plan. Oversee Medicare Advantage, Senior Care Options, and Medicare Supplement products. Report to President, and oversee nearly 50 people.

• 

  Network Health

  • Morocco
  • Hospitals and Health Care
  • 100 - 200 Employee

  • Chief Marketing and External Affairs Officer

    • Mar 2013 - Feb 2014

    Lead marketing, strategy, business development, public policy, and government affairs for 215-member nonprofit health plan.

  • Chief Marketing Officer

    • Jan 2011 - Mar 2013

    Lead marketing strategy and implementation for nonprofit health plan serving over 215,000 Massachusetts residents. Responsible for branding, positioning, segmentation, member acquisition and retention, advertising, direct marketing, field marketing, sales, media relations, market research, budgeting, membership forecasting, marketing analysis, internal communications, and health promotion. Lead business development efforts to diversify revenue sources. Led rebranding; launch of sales effort and system; and dramatic membership growth. Promoted from Senior Director of Marketing.

  • Senior Director of Marketing

    • Feb 2005 - Jan 2011

    Led all marketing and communications efforts for Massachusetts health plan. Responsibilities included membership acquisition, retention, welcome, orientation, and education. Oversaw public and media relations, community relations, website, and corporate communications.

  • Director of Marketing

    • Feb 2004 - Jan 2005

    Oversaw all membership acquisition (advertising, direct marketing, promotional collateral, and outreach), as well as all member retention from welcoming new members into the plan to renewal efforts and 'win-back'strategies following disenrollment. Led membership trend and campaign analysis, and identifying opportunities for growth. Oversaw all health communications, including brochures, calendars, letters, and reports.

• 

  Staples

  • Category Manager

    • Apr 2000 - Feb 2004

    Developed category strategy and identified new business opportunities for Staples' business services. Selected, negotiated, and managed vendor partnerships and oversaw marketing and sales programs to drive results. Responsible for online, direct, in-store, field, and mass marketing strategy and execution, and public relations. Project managed operations including program design, technology deployment, financial planning/budget management, training, and customer service process improvement.

• 

  The Parthenon Group

  • Principal

    • 1999 - 2000

    Provided strategic advisory services to online health insurance and publishing clients. Designed and led consumer research to drive positioning of Internet start-up, creating a marketing plan with recommendations on segmentation, messaging, media mix, budget, and site design. Conducted location consolidation and process improvement analysis for major publishing company. Conducted study for internal use on online customer acquisition metrics.

• 

  John Snow Inc

  • Project Manager / Director of Marketing

    • 1994 - 1997

    Advanced from project manager to part of leadership team (Technical Assistance Director and later Marketing Director) establishing new office of health services company. Led customer segmentation, targeting, client development, and grant writing. Directed consulting service for local agencies and developed a communications program, including marketing collateral, Web site and PR. Trained in focus group faciliation and conducted focus group studies with consumers about health literacy and health care behaviors. Managed publications and conference materials and program for national health care program.