Experience

• 

  HiB Ltd

  • Marketing Manager

    • Jan 2024 - Present

    Responsible for delivering the company's B2B and B2C marketing strategies in line with HiB's brand aspirations.

• 

  Mi Hub

  • United Kingdom
  • Retail Apparel and Fashion
  • 400 - 500 Employee

  • Head of Marketing - Group

    • Oct 2021 - Dec 2023

    Marketing lead focused on the planning, development and implementation of the Group's global marketing strategy across all brands; Mi Hub, Dimensions, Alexandra, Yaffy and Affinity.

  • Head of Marketing - Dimensions

    • Apr 2019 - Sep 2021

    Strategic role focused on managing the customer’s journey from lead generation through to customer acquisition and retention, achieved by working across a number of sales and marketing disciplines to bring customers’ challenges to life to offer creative solutions, whilst also leading on the planning, development and implementation of the Dimensions' marketing strategy.

  • Acting Head of Sales - Dimensions

    • Aug 2018 - Sep 2020

    Marketing lead with additional responsibility of managing the business development team

  • Marketing Manager - Dimensions

    • Sep 2016 - Mar 2019

    Senior marketing position created to lead the planning, development and implementation of the Dimensions' marketing strategy.

• 

  Topps Tiles Plc

  • Marketing Communications Manager

    • May 2014 - Aug 2016

    Brand communications lead with a focus on strategic planning and execution to drive sales through PR and brand marketing mechanisms: creative photography, TV & radio advertising, in-store creative, consumer brochures and trend insights. I also developed the promotional, corporate and local marketing plans to support new store launches, refits, under-performing stores as well as evolving the community CSR agenda and leveraging relationships with the brand ambassador, sponsor and community partners.

  • PR Manager

    • Sep 2013 - May 2014

    Member of the marketing team reporting to the Head of Marketing; empowered to work independently to develop the PR strategy on a national and local level with the key objective to increase brand awareness across both trade and consumer audiences.

• 

  Go Beyond Communication

  • PR & Brand Marketing Consultant

    • Jun 2013 - May 2014

    Founded Go Beyond Communication to provide brand, marketing & PR solutions together with event management services to SMEs within UK & Europe.

• 

  Deb Group

  • United Kingdom
  • Cosmetics
  • 100 - 200 Employee

  • PR & Corporate Communications Manager

    • Mar 2010 - Jun 2013

    Member of the senior management team and UK marketing department reporting to the UK Marketing Director; empowered to work independently to develop, manage and deliver the PR and Communications strategy across all media channels; influencing end user behaviour through integrated, issues led activity, whilst also supporting the CEO in delivering global corporate communication projects.

  • PR Manager

    • Apr 2008 - Mar 2010

    Senior management position created to drive issues-led media coverage in local, national and trade media with additional responsibility of supporting the International Marketing Group in delivering the Group website and marketing literature across 16 countries.

• 

  Gossard

  • Brands Marketing Manager - Gossard & Berlei

    • May 2007 - Apr 2008

    Senior marketing position created following the acquisition of the Gossard and Berlei consumer brands in February 2007; marketing lead responsible for full marketing mix plus rebrand implementation across UK & Europe.

• 

  Amtico

  • United Kingdom
  • Wholesale Building Materials
  • 300 - 400 Employee

  • Marketing Manager

    • Jan 2006 - Apr 2007

    Managed the full marketing mix for luxury consumer brands Amtico & Spacia together with management of the residential marketing department, press office & design studio based in London.

  • International Project Manager

    • Jul 2005 - Dec 2005

    Responsible for building internal and external senior stakeholder relationships and managing multiple marketing projects across UK and USA businesses.

• 

  AGA Rangemaster Group plc

  • United Kingdom
  • Manufacturing
  • 200 - 300 Employee

  • Brand Manager - Falcon & La Cornue

    • Jan 2004 - Jul 2005

    Managed the full marketing mix for 3 luxury consumer brands within the UK & France; Falcon Appliances, La Cornue & Falcon France.

  • Brand Communications Manager

    • Jun 2003 - Dec 2003

    Managed all marketing communications for the Rangemaster and Leisure Sinks brands within UK.

• 

  Portmeirion Group Limited

  • Assistant Marketing Manager - Spode

    • Jun 2002 - Jun 2003

    Managed "Spode Blue" category for UK & export countries including product life cycles, NPD, brand development within the UK retail market, consumer PR, merchandising, POS, literature, exhibitions, national promotional activity.