Experience

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  Considered Content

  • Senior Designer

    • Apr 2013 - Present

    Considered is a content-led demand generation agency specialising in B2B. In my role as head of design, I need to ensure that everything we produce punches above its weight and stands out in today's crowded markets. We ensure that the work we produce sits well within brand guidelines and engages prospects and customers. We’ve partnered with ambitious marketers across technology, professional services and manufacturing in both Europe and North America.

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  Young & Rubicam

  • City of Cape Town, Western Cape, South Africa

  • Deputy Creative Director

    • Apr 2005 - Mar 2013
    • City of Cape Town, Western Cape, South Africa

    At Y&R I worked across various roles, Art Director, Creative Group Head, Head of Art and Deputy Creative Director. I helped manage a team of designers, art directors and DTP operators. I worked under the leadership of Clinton Bridgeford and Graham Lang.Creatively, I helped launch Smart Shopper, the personalised rewards programme for retailer Pick n Pay. I worked on advertising campaigns for the Chevron brand Caltex, including television advertising, outdoor and promotional campaigns and competitions.Other clients included, Western Cape Government, Edward Snell Group (Wellington Brandy, Russian Bear Vodka, Sky Vodka), Land Rover, Western Hotel Group (Arabella hotel, Westin Grand hotel, Pauline Brauhaus), Willowton Group (Sunshine D, D'Lite, Sunfoil), Spur restaurant Group and Shimansky Jewellers.

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  Banner Corporation

  • Art Director

    • Jun 1999 - Feb 2005

    At Banner I worked alongside the Creative Director, Jason Ball on a range of projects and clients including: Sony, BlackBerry, Nokia, Adobe and HP. My role included art directing shoots and voice overs across Europe. Creating Pan European advertising campaigns for various clients.

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  Ogilvy South Africa

  • Durban, KwaZulu-Natal, South Africa

  • Art Director

    • Jan 1998 - Apr 1999
    • Durban, KwaZulu-Natal, South Africa

    I started my career at Ogilvy Durban, under the creative leadership of Peter Matthews and Christo Nel.I joined as an art director working on a wide range of accounts including, Belgotex Carpets, New Balance Shoes, Toughees School shoes and Beacon Chocolates.We pitched to win the Barclays Account and produced a TV, outdoor and print campaign.